Atlanta, GA (PRWEB) October 24, 2013
Verizon is being asked to help save Obamacare, according to USA Today, Oct 22.
Industry analyst Jeff Kagan offers comment.
"The Obamacare web site has been crashing and burning since its launch Oct. 1. Now Obamacare has enlisted Verizon to help them save it. First of all, enlisting the help of industry experts like Verizon is what Obamacare should have done from the start. Why they didn't is the big question," says Tech analyst Jeff Kagan.
"When companies launch a national product, they start small and test. They start in one or two markets, find out what needs fixing, fix it, then test some more. Then they expand the rollout some more and make sure it's ready to go. Once there are no more problems then and only then do they roll it out nationally. Why? They do this because they know there are always problems up front. They also don't want to damage the brand relationship they have with the customer," says Kagan.
"Why didn't Obamacare think of this? Why didn't Obamacare test market this in a few cities, find and fix the problems and only then roll it out nationally?" Asks Kagan.
Obamacare should have enlisted the help of industry experts like Verizon, AT&T, Google, Apple and many others. That would have been the smart way to roll Obamacare out.
Will Obamacare work? They have two choices. Scrap it and start over. This would be smartest and safest, but will take the most time. The other choice is to fix it so it works. It will never be as good, but it will be done faster.
"Based on what we know by watching the Government, that is the path I bet they will take. If only we could get the elected government officials to think and act like executives," says Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist who is regularly quoted by the media over 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.
Clients: Contact Kagan to discuss becoming a client. He has worked with many companies as consulting clients.
Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Visit his website: at jeffKAGAN.com to learn more and for disclosures.