Atlanta, GA (PRWEB) February 01, 2014
AT&T introduced a new service today, Saturday Feb 1, according to their press release in the Wall Street Journal. They call it their best-ever prices for families and small businesses.
Industry analyst Jeff Kagan offers comment.
“AT&T really seems to be turning up the heat on competition and low pricing. They are one of a very few. However, I sense this is the new direction the wireless industry will go in from now on. This offer extends the idea of low prices for families or small businesses and takes it to new levels. Customers should love this,” says Tech analyst Jeff Kagan.
“I would guess as a next step, competitors will look closely and decide their next steps. I can see this idea spreading eventually. The wireless world has been all about innovation over the last five years, but it looks like it’s also going to be about new plans and saving money going forward. The wireless world goes through these industry reshaping changes every 5 to 7 years. It’s just time for the next wave of change,” says Technology analyst Kagan.
“This seems like a win-win for everyone. I helps both families or small businesses save money, and it helps AT&T protect and grow their customer base,” says Principal analyst Kagan.
AT&T says this is available to any of their customers, including small businesses with up to 10 lines, and also customers of Verizon, Sprint, T-Mobile and other wireless carriers as well who switch to AT&T.
AT&T says they have a site to help customers learn more about these new plans and determine the best plan for them. It’s at http://www.att.com/mobilesharesavings.
“It is getting very interesting to see how AT&T is radically changing how wireless is priced and how we pay for it. The price has never been more reasonable, and I get the sense that we are still just in the very early innings of this new game. So far it looks like AT&T and T-Mobile have started down this path. I expect to see others join them as well,” says Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media and shares his opinion in many ways over 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
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Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
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