“Will iPhone 6 be a total reinvention, and if so what about all the existing customers who don’t want something completely different?” asks Technology Industry Analyst Jeff Kagan.
Atlanta, GA (PRWEB) March 09, 2014
The next version of the Apple iPhone 6 is expected this summer. Several changes and sales which are expected to be 90 million this first year are being reported, says Investors Business Daily, Mar. 7.
Industry analyst Jeff Kagan offers comment.
Apple is getting ready to launch their newest iPhone 6 and there are so many questions. Will it be the same size with new features or will it be larger? Many want a larger screen, but many are also happy with the iPhone just the way it is.
“Several years ago the Apple iPhone was the first entry into this super smartphone market which changed the entire wireless industry. Next we have watched Google Android and Samsung Galaxy grow rapidly as well. That’s why industry watchers have expected to see iPhone sales slow over the last couple years,” says Tech analyst Jeff Kagan.
“However Apple sales have not slowed down. In fact they have been as strong and ever. And so have sales from Samsung Galaxy. Also, the iPhone has not really had a radical reinvention. What happens is existing users want whatever is new. Many users sell their existing iPhones, or trade them in and get several hundred dollars which reduces the cost of a new iPhone,” says wireless analyst Kagan.
“So the Apple iPhone not only holds its value, but it holds the interest of it’s customers. There is a vast difference between an Apple investor and an Apple customers. A vast difference. Apple users still are absolutely in love with their Apple devices no matter what the investors say,” says Principal analyst Kagan.
“However there is so much speculation about change in the air. We have not seen much change in the iPhone over the last few years. Could this years iPhone be a completely brand new iPhone? And if it is, will that be good for Apple and their customers? That’s the question,” says technology analyst Kagan.
“I think it may be a good idea for Apple to have at least two different iPhones in the marketplace at the same time. One could be a total reinvention with a larger screen and dramatic new design and features. Another could be the existing size with some next generation technology,” says Kagan.
That way Apple can keep all their customers happy, those who always want something brand new, and those who are very happy with an existing iPhone, but with a few additional features.
“There are several ways to accomplish the goal of having at least two different devices in the marketplace. The question, as always is what will Apple do? I’m sorry to say we won’t have a clue until they are ready to speak. That’s so Apple,” says Kagan.
The smartphone marketplace is changing. Just look at the changes introduced today by companies like AT&T Mobility with their Mobile Share Value Plan, and by smaller T-Mobile. A reduced price to customers could impact the economics of the entire industry.
"Could that mean the hefty price Apple has charged carriers for their iPhone will begin to moderate? Could that mean pricing will change for customers? Stay tuned. Everything is in flux," says Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media and shares his opinion in many ways over 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
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Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
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