Cincinnati, Ohio (PRWEB) September 03, 2013
A diamond in the rough – before a stone is cut and polished, a diamond is what is referred to as " in the rough". Through refining, a stone's true beauty is revealed. But, in truth, there are some diamonds, that despite liberal amounts of refining will never be beautiful diamonds. Buyer beware! In order to sell these stones, some diamond sellers have established non-standard cuts to try to improve the brilliance of these otherwise “rough” stones. Facet (flat, polished surface) and shape are altered, added or removed from the standard cut (i.e. round brilliant ideal cut) enough to earn the brand a patent on the facet orientation of their non-standard cut.
Diamond cutters analyze diamond rough with one objective in mind: maximizing their return on investment. An internally flawless, colorless, ideal cut diamond will bring the maximum profit return. Brands claim these non-standard cuts are the very best cut. So perfect, in fact, that the brand actually states on their website that these diamond do not need to be certified with a specific clarity and color grade.
"I've been a certified GIA diamond expert since 1972 and the chief diamond purchasing officer at Jester Jewelers for the last 35 years. One grade change in clarity or color will make a change in the diamond's price," says Randy Jester, second-generation owner of Jester Jewelers.
Brands would like consumers to believe that they have discovered a better diamond. However, research and comparisons show that the improvement is only to their profit margin. Theses brands have figured out how to take undesirable diamonds and force them to reflect more light by cutting more facets - reducing the carat weight. They then formulate a romantic name and sell these stone for much more than they are actually worth. “BRILLIANT for them - not the consumer," says Randy Jester.
Jester states that the GIA and AGS still holds the round brilliant ideal cut as the industry standard. They do extensive research on all cuts of diamonds. If one of these new brand name cuts proves to be better than the ideal cut, they will change their position and the industry would follow.
To get the best diamond prices, buy direct from Jester Jewelers. Jester’s wholesale status allows consumers to buy direct, eliminating the retailer, saving even more. Customers can purchase much higher quality, non-branded diamonds for a fraction of the cost. Browse their entire inventory in-store or online. Free shipping is available and appraisals are included on any purchase over $500. Initial sizing is free on all rings purchased from Jester Jewelers and setting is included when both diamond and ring are purchased.
Jester Jewelers is a wholesale jeweler based in Cincinnati, Ohio offering genuine fine jewelry at wholesale prices direct to the public. Since 1939, Jester Jewelers has consistently provided experienced expert service, high quality and exceptional value at low wholesale prices. For more information on Jester Jewelers please call 513.241.1465 or visit their website http://www.JesterJewelers.com.