It was a good time to incorporate social media into our marketing efforts. Our goal is to maximize access to brand and product information for our customers, distributors, foodservice brokers and employees.
St. Louis, MO (PRWEB) March 06, 2014
In an effort to maximize brand marketing, customer service and sales efforts, St. Louis based food manufacturer, Kent Precision Foods Group(KPFG) has taken their foodservice brands, Foothill Farms®, Frostline® Frozen Treats and DOLE® Soft Serve, into the world of social media.
Each of the three brands, Foothill Farms®, Frostline® and DOLE® Soft Serve, established a Facebook and Twitter page as well as an informative blog this January. “It was a good time to incorporate social media into our marketing efforts. Our goal is to maximize access to brand and product information for our customers, distributors, foodservice brokers and employees,” said Jamie Collins, Director of Marketing. She added, “We’re also going through a rebranding period as TUF® and Milani® have recently consolidated under the Foothill Farms® brand. Our goal is to make the rebranding as seamless as possible for our current customer base.” KPFG encourages its customers and professional colleagues to follow their Twitter and Facebook pages as well as their blogs.
Frostline® and DOLE® Soft Serve are also transitioning online. Frostline® released its new website on February 19, 2014. DOLE® Soft Serve is anxiously awaiting the launch of their own website. “We anticipate DOLE® Soft Serve's new website to publish by summer,” stated Collins. “But for now, we are really excited to put an approachable voice behind all of our brands.”
Food companies can benefit from social media in many ways. Most importantly, it allows internet users access to brand information 24/7. By joining social media giants Facebook and Twitter, companies can gain important consumer and category insights, evaluate product satisfaction and determine which key search terms most impact their target audience. One additional, but arguably the most significant benefit created by a social media presence, is the establishment of two-way conversation between user and brand.
About Kent Precision Foods Group
Kent Precision Foods Group, http://www.precisionfoods.com, is a dry-blending and packaging food company specializing in providing finished products for customers in the foodservice, industrial and consumer products businesses. Customized products produced vary widely and include salad dressing mixes, frozen desserts, seasoning blends, stuffing mixes, seasoned rice and sauces.