Northbrook, IL (PRWEB) January 29, 2014
Krex, Inc. announced today that Kia Motors America has pre-approved a customized version of its Drive-Sure® customer retention program for co-op funding. The program is designed to fully support the Kia Customer 360 philosophy, helping Kia dealerships attract and retain more customers for service.
Until now, Kia dealerships that chose to use Drive-Sure footed its entire cost. “We are eager to assist Kia and its franchised dealerships with exceeding their customers' expectations and engaging them throughout vehicle ownership," said Bill Springer, President, Krex Inc. The company anticipates that co-op funding will encourage more Kia dealerships nationally to begin using Drive-Sure.
Drive-Sure helps new car dealerships contend with increased aftermarket competition by differentiating their service departments. The new Kia customized program increases the value of dealership-specified maintenance services by providing consumers with renewable Drive-Sure benefits. Customers performing these services at a participating Kia dealership will receive complimentary road-hazard tire protection and emergency rental car benefits. In addition, out-of-warranty vehicles will receive complimentary roadside assistance benefits - which were historically lost once warranties expired. The renewable nature of the Drive-Sure program encourages customers to return for service at the right time and provides Kia customers the opportunity to keep benefits throughout vehicle ownership.
To help Kia dealerships communicate program benefits to their customers, Drive-Sure provides personalized communication pieces. These reminders emphasize the added peace of mind the benefits provide to customers while on the road. In addition, the communications reinforce key parts of the Kia Customer 360 Philosophy: Reliability, Lower Cost of Ownership, Kia-Trained Service Technicians, Peace of Mind, Optimal Vehicle Performance and Keeping Customers Informed.
Dealerships interested in learning more about the Kia Co-Op Pre-Approved Drive-Sure program can visit http://www.DriveSure.com/Kia or call 1.800.323.5739.
About Krex, Inc. and Drive-Sure®: Krex, Inc. has been serving new car dealerships since 1947. Drive-Sure, a brand of Krex, Inc developed in 2006, helps new car dealerships contend with increased aftermarket competition by differentiating their service departments. Drive-Sure benefits are provided within dealership-specified services, typically routine maintenance or oil change services. To maintain benefits, customers return to their servicing dealership for the next recommended maintenance or oil change service.