Dallas, TX (PRWEB) August 15, 2014
Frisco, TX, August 15, 2014 – Koupon Media, a cloud-based mobile offer platform, is being celebrated as the 2014 winner of the TeXchange 'One to Watch' award. TeXchange is the premier technology entrepreneur community in Texas for startup founders, business executives, and investors to meet, exchange ideas, and share experiences. This award comes on the heels of Koupon Media recently announcing that the platform has delivered more than 250 million digital offers for its retail and brand customers.
"We’re especially proud of this recognition, and also proud to represent Texas-based technology start ups, through TexChange" said TJ Person, founder and CEO of Koupon Media.
“The TeXchange ‘One to Watch’ award aims to spotlight early-stage technology startups in DFW that our community believes are destined for great things,” said James Garner, president of TeXchange-DFW. “The Koupon Media team aligns themselves behind the Company’s vision and works extremely well together. TJ’s leadership and the cohesiveness of the team represent a combination of talent that will achieve incredible things. Congratulations to Koupon Media.”
Recent Juniper research reports that there will be 1.05 billion mobile coupon users by 2019, up from 560 million this year. It also reports that the boost in numbers will be driven by increased retailer engagement with various mobile channels. The report further says that retailers will deliver coupons direct-to-consumer rather than relying on 3rd party coupon aggregators. The most difficult challenge retailers face, said the report, is the integration with existing POS systems.
“Mobile offers are an increasingly important method for driving sales in today’s retail environment, and our customers find it incredibly effective to deliver mobile offers directly to customers,” added Person. “Our platform helps retailers execute mobile engagement strategies that can ultimately reach targeted shoppers across various mobile channels. Koupon Media also integrates directly with existing POS systems, saving our customers the headache of having to implement an entirely new system.”
About Koupon Media
Koupon Media’s platform enables retailers to create and deliver highly relevant mobile offers. Many of the world’s largest retailers use Koupon-powered offers to drive traffic, increase mobile engagement, and gather actionable insights about shoppers.
Koupon’s offer management and distribution tools help marketers send digital offers across channels including web, text, mobile app and social networks. Advanced targeting tools such as customer segmentation, geofences and proximity beacons further enable retailers to deliver relevant offers based on a customer’s behavior or location.