New York, NY (PRWEB) February 19, 2014
LIN Digital, a provider of premium cross-screen marketing solutions for some of the nation’s most respected agencies and brands, today announced SVP Sales/Head of Entertainment Jamie Elden will discuss best practices in cross-platform media with Digiday Editor-in-Chief Brian Morrissey at the Digiday Agency Summit in Palm Springs, CA.
Elden’s on-stage dialogue with Morrissey will take place on Thursday, February 20, 2014 at 10:40am PST. As leaders in cross-platform media buying and planning, the duo will address how the industry can simplify and improve efficiency in the buying and selling of media to meet the demands of an increasing array of platforms. They will also share best practices on how content creation can be improved so that it is relevant for each medium, ensuring customers will engage, participate and converse socially.
“In 2014, we have already observed that agencies are prioritizing integrated media buys that allow advertisers to reach users as they shift between devices,” said Elden. “It has never been more critical to deliver the right message in the right context at the right time, along with comprehensive cross-screen reporting that is easily translatable to their clients.”
“As a digital-first publication that covers the media industry, Digiday knows just how fast digital media is changing,” said Digiday CEO Nick Friese. “Publishers today must consider a large and complex set of factors when creating and monetizing content, including audience behavior, advertiser demands, and device capabilities. As the industry changes, we pivot, just like publishers everywhere.”
As the cornerstone in the LIN Media digital ecosystem, LIN Digital delivers cross-platform success by building marketing campaigns across display, video, mobile, social, native, performance, and search channels that are managed, optimized, and measured by a single partner instead of dozens of vendors.
“In the last year, agencies have increasingly turned to partners like LIN Digital for the efficiencies we provide in media execution, audience targeting, and meaningful measurement as both agencies and brands evolve to meet the demands of a media landscape that is fast-moving and fragmented across screens,” said Elden.
LIN Digital’s 2014 product lineup is designed to power agency success amid this landscape with premium digital solutions including the new Video Insights Platform™, an insights-driven, cross-screen reporting solution that debuted at last month’s International Consumer Electronics Show and is rapidly becoming a must-have tool for clients.
About LIN Digital
LIN Digital creates highly customized and effective digital marketing campaigns for some of the nation’s most respected agencies and brands. Leveraging the established footprint and relationships of one of America’s largest broadcasters, LIN Media LLC, its leading premium comScore, Inc.-ranked network of publishers, and its own proprietary technology, LIN Digital empowers agencies, captures the attention of target audiences, and delivers results.