The day was full of excellent, engaging speakers sharing valuable insights into not only areas I wanted information on, but in areas totally new to me. I highly recommend. Roger Ball Commercial Photographer
Atlanta, Georgia, Detroit, Michigan (PRWEB) August 13, 2015
LSA, a trade association of companies that provide local and location-based advertising solutions, has created LSA Bootcamp, an affordable ($30) one-day educational program to help local business owners gain a better understanding of the fundamentals of digital marketing. Following successful events in Charlotte and Los Angeles, the LSA Bootcamp is coming to the Embassy Suites in Atlanta, Centennial Olympic Park, on Sunday August 30, 2015.
The event will demystify and provide business owners and local marketers with practical information about online and mobile marketing, as well as direct access to the leading internet companies. Speakers and exhibitors include Google, Yahoo, YP, Constant Contact, Yelp, Microsoft, CallRail, DexMedia, Where2GetIt, aro marketing and more. Additional Bootcamps are planned for Portland, Oregon and Austin, Texas in 2015 and early 2016.
“Internet marketing has become more complex and challenging, not easier, over time,” said Greg Sterling, Vice President of Strategy & Insights for LSA. “We’re trying to create a place where business owners can learn and get their questions answered in an objective and no-nonsense way.”
Session topics include the following:
- Digital marketing on a limited budget
- Social media for time-starved entrepreneurs
- SEO and paid search fundamentals for local business owners
- Mobile marketing: what you need to know
- Email marketing in the smartphone era
- Managing your online reputation
- What to look for in a digital marketing vendor
- How to figure out what’s working
The average US small business now uses more than seven marketing and advertising methods to promote itself. This reflects the increasing complexity of online marketing and it’s only getting more challenging according to Local Search Association (LSA) survey data. The program content is in line with this finding and other small business digital marketing needs, according to LSA research. The top categories where local businesses intend to increase spending include websites, social media, mobile, display advertising and search marketing.
The small business attendees from previous bootcamps have been impressed. “The day was full of excellent, engaging speakers sharing valuable insights into not only areas I wanted information on, but in areas totally new to me. I highly recommend,” said Roger Ball, a Commercial Photographer who attended the Charlotte, NC program.
The program is intended for digital novices as well as those that already have experience with online marketing. It’s divided between general advice sessions and tactical breakouts that provide specific guidance and how-to information from industry experts. LSA Bootcamp also offers informal peer networking and access to sponsors and exhibitors for in-depth discussion of their specific marketing issues and questions. To learn more visit http://www.LSABootcamp.com.
About LSA Bootcamp
The LSA Bootcamp is an affordable one-day digital marketing intensive designed to help business owners gain a better understanding of the fundamentals of online marketing. The event series will make stops in Charlotte (7/26/15), Atlanta (8/30/15), Portland (11/8/15) and Austin (1/24/16) and features expert speakers from some of the most prominent and recognizable vendors in the digital marketing industry.
Tickets are just $30 and include lunch and refreshments.
The LSA is an industry association of media companies, agencies and technology providers who help businesses market to local consumers. LSA has 300 members in over 22 countries and the Association helps these members realize the power of location-based marketing and commerce through conferences, consulting, insights, advocacy and more.
The Association offers industry news and perspective on its blog, LSA Insider, as well as resources on its SlideShare page. Follow LSA on LinkedIn, Twitter, and Facebook.