Reality Check Consulting Opens Latin America Marketing Research & Consumer Insights Office in Miami

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Reality Check, a qualitative marketing research and consumer insights consulting firm that serves Fortune 500 Brands, has expanded its global reach into the Latin American market. Managing Director Andrea Lima, formerly of MC15 Consultoria Treinamento e Pesquisa, will head up the LATAM headquarters in Miami to provide marketing research and consumer insights to clients in Argentina, Brazil, Chile, Mexico and Peru.

Realty Checking Consulting, Andre Lima, Latin American Consumer Insights

Andrea Lima, Managing Director of Reality Check Consulting LATAM

Latin America is a rich world of human cultural diversity. Reality Check brings a human perspective to consumer insight work that will help marketers better tap into our rich and diverse people.

Reality Check, a qualitative marketing research and consumer insights consulting firm that serves Fortune 500 Brands, has expanded its global reach into the Latin American market. Managing Director Andrea Lima, formerly of MC15 Consultoria Treinamento e Pesquisa, will head up the LATAM headquarters in Miami to provide marketing research and consumer insights to clients in Argentina, Brazil, Chile, Mexico and Peru. Currently Reality Check has offices in New York City, London, St. Louis, Sydney, Louisville, Detroit, Denver, San Francisco, Seattle, and Chicago.

“While Latin America offers brand marketers significant upside from growth, it requires an acute and nuanced understanding of how consumers think and act in these markets,” says Jim White, Founding Partner at Reality Check. “Andrea Lima’s research experience, know-how, and multi-language skills will help our clients uncover deep and meaningful insights that will truly make a difference.”

Lima added, “Latin America is a rich world of human cultural diversity. Reality Check brings a human perspective to consumer insight work that will help marketers better tap into our rich and diverse people.”

Reality Check Consulting was founded in 1996 to help brands make connections with their consumers. The consumer research firm’s team of experienced brand marketers, insights strategists, and clinical psychologists go beyond traditional consumer research and analysis methods to uncover unique human insights that translate into transformative business opportunities for their Fortune 500 clients.

To learn more about Reality Check Consulting visit http://www.realitycheckinginc.com or contact Andrea Lima at info(at)realitycheck(dot)com.

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Jim Chastain

Andrea Lima
@JimChas
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