Since we began working with HubSpot, the percentage of qualified online leads has grown year after year for both us and our clients.
Rochester, NY (PRWEB) March 16, 2016
Launch Team Inc. (formerly PLS Launch Solutions), a marketing and IP development firm specializing in high tech, has been certified as a HubSpot Partner for the fifth consecutive year. This partnership enables the company to offer the HubSpot CMS and CRM platforms to clients to improve their online marketing and sales.
For the past five years, Launch Team has been helping clients in advanced manufacturing, optics and other high tech fields grow and convert web-based leads with HubSpot’s inbound marketing software, leveraging activities including:
- website management
- search engine optimization (SEO)
- lead management
- marketing analytics
- email marketing
- blogs and other content
- social media
“Since we began working with HubSpot, the percentage of qualified online leads has grown year after year for both us and our clients,” Launch Team President Michele Nichols said. “Because high tech buyers typically prefer to do their own research before making a purchase, a content-driven inbound marketing strategy has proven an effective and quantifiable way to reach prospects.”
In addition to Partner Certification, three members of the Launch marketing team are HubSpot Certified, having demonstrated both practical and theoretical mastery of HubSpot inbound marketing methods. Web Design Specialist Beth Shope is also HubSpot Design Certified for her expertise in the HubSpot Content Optimization System (COS).
Learn more about inbound marketing with HubSpot, as well as Launch Team’s other marketing services, at http://www.launchsolutions.com.
About Launch Team
Launch Team Inc. has an almost 30-year history of helping optics and photonics and other high tech companies position for success. Their integrated marketing services build clients’ brands and create message continuity across all customer touch points. From marketing strategy for new product launch to determining the right marketing mix, Launch's relentless curiosity and customer focus keep clients’ business growth plans on track. Launch Team is a proud member of several national and regional organizations, including SPIE, The Optical Society of America (OSA), New York Photonics and Entrepreneurs’ Organization (EO).