Today’s buyers, particularly engineers, prefer to do their own research before they reach out to your sales team. Traditional methods are losing their effectiveness...
Rochester, NY (PRWEB) January 20, 2016
Michele Nichols, president of Launch Team Inc. (formerly PLS Launch Solutions), a marketing and IP development company specializing in technical industries, will present at Photonics West a workshop and roundtable discussion on marketing strategies for optics companies.
The workshop, “Inbound Marketing: How to Bring Customers to You,” will explore how inbound marketing strategies apply to the optics and photonics industry. Nichols will share best practices, metrics and tactics that have helped companies with which she has worked to grow their revenue base.
“Today’s buyers, particularly engineers, prefer to do their own research before they reach out to your sales team. Traditional methods are losing their effectiveness, but many business leaders are not sure how to get started with inbound marketing. This workshop provides practical, industry-specific guidance and benchmarks for success,” Nichols said.
Nichols will facilitate a roundtable discussion after the workshop in which she will share data, lessons learned and specific recommendations for improving marketing ROI. Participants will have the opportunity to compare their marketing wins and lessons learned with industry peers.
Both events will take place Monday, Feb. 15 in Moscone Center Room 102. Attendees may include CEOs, vice presidents of marketing or sales, product managers, marketing staff and others in customer development with responsibility for ensuring a healthy pipeline.
- “Inbound Marketing: How to Bring Customers to You” — 10:30 a.m.–12 p.m.
- “Marketing Roundtable: Wins and Lessons Learned” — 1–2:30 p.m.
Launch Team will be offering attendees a free Marketing Assessment & Consultation after the show. Normally $2,950, the full assessment includes a comprehensive report reviewing a company’s inbound and outbound marketing strategies.
About Michele Nichols
Michele R. Nichols has been developing marketing programs for optics and technology companies for more than 15 years. As President of Launch Team Inc., she and her team have helped market leaders rebrand, enter new markets, launch new products and rethink strategy for their next stage of growth.
About Launch Team
For 30 years, Launch Team Inc. (http://www.launchsolutions.com) has helped optics leaders grow company value through marketing and IP development. Their integrated marketing services build clients’ brands and create message continuity across all customer touch points. From marketing strategy for new product launch to determining the right marketing mix, Launch's relentless curiosity and customer focus keep clients’ business growth plans on track. Launch Team is a proud member of several national and regional organizations, including SPIE, The Optical Society of America (OSA), New York Photonics and Entrepreneurs’ Organization (EO).