Lingerie Store Leia Promotes Freya Deco Bras At Bluewater Summer Live
Desborough, Northamptonshire (PRWEB) July 26, 2013 -- This initiative asks women to send in their best fashion looks as Freya seek to demonstrate how this shapewear range can be worn any day, under any outfit.
Leia also retail via a website, leialingerie.com, which allows women to buy lingerie online, buy swimwear online and buy sportswear online. As one of the principal brands featured on the site, Freya offer a large range of lingerie, swimwear and sports underwear.
Leia Bluewater have revealed that the Deco collection is one of their most popular ranges, having sold hundreds of sets this year already, and with its newest styles expected to fly out of store this summer.
The Summer Live event runs from 26th July-11th August and will offer visitors live music, entertainment and summer fun. The Leia team will be at the Bluewater centre on 1st August running a 'Deco Street Style' search that will look for the centre's most stylish shoppers. The team will show shoppers how the Freya Deco bra can be worn with any choice of outfit. Freya’s 365 Days of Deco campaign aims to show the versatility of the Deco range and offers fans the opportunity to upload an image to their Style Wall for the chance to win prizes.
There will also be models showing off all the Deco collections and demonstrating how they can support any style of clothing.
With over 80% of women in the wrong bra size, Leia will also be encouraging visitors in store to go for a professional bra fitting. As an added incentive, they will be offering a 10% discount with each fitting, as well as 20% off when shoppers spend £75 or more on 1st August only. All customers will also receive nibbles and refreshments in store, as well as goody bags for those who make a purchase.
Leigh Herbert, Store Manager for Leia Bluewater said: “We’re so excited to be taking part in the Summer Live event. With Freya’s Deco campaign running for the whole year, we thought bringing a Deco Street Style search to the Summer Live event was a great idea. With so many of us still wearing the wrong bra size and having never had a professional bra fitting, we will be working really hard to get all the attendees in store so they can find out their true bra size!”
About Leia
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com
Holly Henstock, Leia Lingerie, http://www.leialingerie.com/, 01536 760 282 01536 760 282, [email protected]
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