As social media becomes a more popular form of communication and news consumption, financial investors should modify their marketing strategies...
Bohemia, NY (PRWEB) January 23, 2014
fishbat, an award winning Long Island advertising firm, discusses why financial investors should use social media and why it is a subject of growing importance.
According to a January 2nd CNW article titled “Social Media will become more important for investor relations, new survey shows,” a recent survey compiled by NATIONAL Public Relations and AMO found that 56 percent of institutional investors believe that social media is growing in importance. The article also says that fewer investors find social media intimidating and more (37 percent) consider it as a reputable direct news outlet. Instead of being strictly for consumer use, more investors believe social media is now especially beneficial for small and mid-sized companies to get attention in the mainstream media.
In the article, Peter Block, Practice Lead of NATIONAL's Financial Communications group, says, “The AMO survey shows that investor relations professionals should be examining how to incorporate or expand their social media capabilities to reach institutional investors.”
Justin Maas, vice president of client relations at fishbat, an award winning Long Island advertising firm, explains why these numbers should encourage financial investors to use social media. “Social media can be a great platform for financial investing,” he says. “As social media becomes a more popular form of communication and news consumption, financial investors should modify their marketing strategies. Social media can act as a direct news outlet, as well as a platform for discussing financial insider happenings. It’s a faster alternative to traditional financial investing sites and a great way for investment agencies to promote their information. Financial investors should definitely look into starting a social media campaign and look into it for networking purposes.”
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.