MCA-Russell Johns Represents USA TODAY’s Popular ‘Auction Showcase’ at the 67th Annual International Auctioneers Conference

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More than a thousand visitors from around the world attended the International Auctioneers Conference & Show in Michigan. Among those welcoming them were account executives from MCA-Russell Johns (http://russelljohns.com) whose goal it was to spotlight USA TODAY’s popular “Auction Showcase.”

"Every year we come to this conference and are blown away by the appreciation these auctioneers have for MCA Russell Johns and USA Today. We are giving them national exposure for a very affordable rate"

The world’s best bid callers went to Michigan for the 67th annual International Auctioneers Conference & Show, the largest gathering of the field’s most elite talent. Among those welcoming these top talkers were Alex Clevenger General Manager and Doug Knowles Jr Account Executive from MCA-Russell Johns who were there to tout USA TODAY’s popular “Auction Showcase” (http://www.russelljohns.com/pubs/usa-today).

The conference, hosted by the National Auctioneers Association (NAA), “provides members with a range of educational seminars to grow their businesses, while also providing a network to connect and meet fellow Auction Professionals,” organizers said.

A highlight of each annual get-together is the International Auctioneers Championship, where the “best of the best” compete for top male and female honors. The 2016 winners—selected from a field of 94—were Beth Rose, of Maumee, OH, and Richard “TJ” Freije, of Clayton, IN. The competition took place in the DeVos Place Convention Center, Amway Grand Plaza Hotel.

"Every year we come to this conference and are blown away by the appreciation these auctioneers have for MCA Russell Johns and USA Today. We are giving them national exposure for a very affordable rate"

In addition to representing USA TODAY’s “Auction Showcase,” MCA-Russell Johns offers the following targeted advertising opportunities for that publication:

Camp Today – a special feature section to advertise camps for children.

Careers Today – a print classified job-listing section.

Education Today – a dedicated section spotlighting higher education.

Golf Today – a special section that runs at the same time as popular tournaments; it spotlights golf equipment, gifts, travel packages, etc.

Marketplace Today – a one-stop classified advertising resource targeting a national audience.

Online Classifieds – an online classified advertising resource for products, services, gifts and opportunities.

Shop for Gifts Today – a special section that features gifts for Valentine’s Day, Mother’s Day and Father’s Day as well as Last-Minute Holiday Gifts.

National and regional advertising opportunities are available. Regions are: East, South, Midwest and West.

USA TODAY, owned by Gannett Co., Inc., and The National Auctioneers Association in Overland Park, KS, launched the “Auction Showcase” in 2008. “The Showcase reaches an affluent, national audience,” organizers said. Among their collaborative efforts is the NAA/USA TODAY Marketing Competition. Winners of the 2016 have been announced. There were 880 entries.

“Auction Marketing Campaign of the Year” was awarded to Beth Rose, CAI, of Beth Rose Real Estate & Auctions, LLC, in Maumee, OH, for her company’s Ridgeland Estate Luxury Auction campaign.

Kurt Aumann, CAI, ATS, CES, of Aumann Auctions, Inc. – MarkNet Alliance Member, in Nokomis, IL, won “Best in Show: Advertising & PR, Print” for the “Aumann Auctions 20th annual Antique Tractor Auction” catalog.

Pam McKissick, CAI, of Williams, Williams & McKissick, in Tulsa, OK, received “Best in Show: Advertising & PR, Digital/Social” for the “California Winery & Vineyard Auction” video entry.

For the second straight year, David W. Thornhill, of Thornhill Real Estate & Auction Co., in Troy, MO, took “Best in Show: Photography, this time for the entry titled “Friends at an Auction.”

All award recipients were formally recognized during the NAA Marketing Competition Awards Reception in Michigan.

Next year’s International Auctioneers Conference & Show is July 11-15 at the Hyatt Regency Downtown, Columbus, Ohio. For more about USA TODAY’s Auction Showcase, call (800) 397-0070, fax (866) 332-1795 or go online at http://www.russelljohns.com/usatoday/usat-sellsheet-auction-showcase.php

ABOUT: For more than 40 years, Russell Johns Associates has supported publishers and advertisers in building working relationships that increase revenue potential and streamline processes. For details, visit http://www.russelljohns.com or call (800) 237-9851. USA TODAY is an RJA client.

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Alex Clevenger - General Manger
MCA / Russell Johns
since: 04/2010
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