CURE Media Group Launches Multiple Myeloma Heroes Awards Event to Honor Individuals Making Difference in Multiple Myeloma

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Nomination Process Open Through February 17

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There are countless professionals and individuals helping to make a difference in the lives of people affected by this cancer, so we thought it was extremely important to recognize and honor these heroes.

CURE Media Group, the nation’s leading digital and print media enterprise focused on cancer patients, has officially launched the Multiple Myeloma Heroes Awards event, which will annually honor individuals making heroic contributions in the field of multiple myeloma (MM) or in the lives of patients with MM. The MM Heroes Awards nomination process is officially open through February 17 for patients, caregivers and colleagues to nominate a potential MM Hero.

“MM is an incurable cancer of the blood that carries only a 46.6 percent chance of survival beyond five years, according to the National Cancer Institute,” said Mike Hennessy Jr., president of CURE Media Group. “There are countless professionals and individuals helping to make a difference in the lives of people affected by this cancer, so we thought it was extremely important to recognize and honor these heroes.”

The MM Heroes Awards event will be held Friday, March 18, at the Eden Roc Miami hotel in Miami Beach, Fla., during this year's 20th Annual International Congress on Hematologic Malignancies®. Winners and the individuals who nominated them will join and be honored by CURE Media Group at the event.

Another highlight of the evening will be the official unveiling of the documentary video commemorating Moving Mountains for Multiple Myeloma. A collaboration between CURE Media Group, Takeda Oncology and the Multiple Myeloma Research Foundation (MMRF), Moving Mountains for Multiple Myeloma saw a 15-person team of MM patients, doctors, family members and supporters climb the famed 19,341-foot Uhuru Peak on Mount Kilimanjaro in Tanzania, Africa. In conquering the world’s highest free-standing mountain, the team raised awareness of, and approximately $250,000 for, critical myeloma research, with all proceeds benefiting MMRF efforts to accelerate research for next-generation treatments.

More information on the MM Heroes Awards event and nomination process can be found at http://www.curetoday.com/events/mm.

About CURE Media Group
Combining science and humanity to make cancer understandable, CURE Media Group’s flagship product, CURE® magazine, is the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest U.S. consumer publication focused entirely on cancer, with broad distribution to cancer patients, cancer centers and advocacy groups. CURE Media Group’s offerings also include its online resource, curetoday.com, live meetings, a resource guide for the newly diagnosed, and the Extraordinary Healer™ national nursing award. It also offers CURE Connections, a video platform designed specifically for patients with cancer, featuring information, stories, advice about the cancer journey and subscription options to receive updates. Cure Media Group is part of Michael J. Hennessy Associates, Inc., a full-service health care communications company offering education, research, medical media and the acclaimed OncLive platform of resources for the practicing oncologist.

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Michael J. LaCosta
Executive Director of Public Relations
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