First-Ever Crowdfunding Site for Moms

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Chicago-based Mother of Two Takes a Bite at the Ever-Growing Crowdfunding Industry with Mom-Focused MUMZY™

By creating a rich, engaged, resourceful platform designed with moms in mind I am confident MUMZY will prove what I already know – moms with great ideas and the support of other moms is not something to take lightly. Founder, Catherine Merritt

Today marks the beginning of a new era in crowdfunding., a Chicago-based startup, was created for moms to bring brilliant ideas to life by raising capital to launch and grow their businesses. It is a well-known fact that moms are inventive and resourceful and MUMZY’s mission is to support moms whether they are starting a company, developing invention new product, creating a non-profit, or simply looking to raise funds to help a fellow mom.

MUMZY was founded to solve one of the biggest problems for innovative moms while harnessing the growing popularity of the crowdfunding industry which had a projected growth of 81% year-over-year* and, according to a World Bank report, could be a $90 to $96 billion dollar industry by 2025**. This explosive growth has created the need for the industry to become more niche to cater to specific audiences, and MUMZY is the only platform geared towards moms, catering to their unique needs and challenges.

In addition to helping moms raise capital, MUMZY will also provide small business development resources so a mom’s journey to entrepreneurship doesn’t end when her funding goals are met. Furthermore, MUMZY has a built-in community where entrepreneurs can ask questions, connect with like-minded moms and source auxiliary help from people in a similar situation.

MUMZY was founded by Catherine Merritt, a Chicagoan, mother of two boys and vice president at Olson Engage, a Chicago marketing and public relations firm which championed her efforts. When Catherine had her oldest son, Teddy, she had her first mom-inspired invention – and it was a great one! – but with a lack of resources and funding options, her idea never took off. It did, however, pave the path for MUMZY. Having spent over a decade working in marketing, and five years as a mom herself, Catherine brings both personal and professional expertise in helping solve problems for moms.

“By creating a rich, engaged, resourceful platform designed with moms in mind I am confident MUMZY will prove what I already know – moms with great ideas and the support of other moms is not something to take lightly,” said Catherine Merritt.

In partnership with Olson Engage and Juice Interactive, MUMZY was brought to life by some of the best in the business. MUMZY is a dynamic crowdfunding platform with the full capacity to raise funds, promote ideas and engage in a like-minded community for support and encouragement. While mom entrepreneurs are the target user for MUMZY anyone can utilize the platform to further their entrepreneurship goals.

MUMZY has an experienced advisory board made up of Melinda Kramer, CEO of KloudVenture, LLC and one of this year’s “Crain’s Tech 50,” Peter Shankman renown speaker and author of numerous books including the most recent “Zombie Loyalists: Using Great Service to Create Rabid Fans,” Eric Sheinkop, the founder and CEO of Music Dealers and author of “Hit Brands: How Music Builds Value for the World’s Smartest Brands,” and Bryan Specht, President of Olson Engage, a marketer and communicator with almost two decades of experience who guided the agency’s initial work supporting MUMZY.

“MUMZY is a perfect example of a great idea borne of insights, technology and creativity in a way that can deliver real value and benefit to a community,” said Specht. “Our people are able to connect the dots and generate ideas like MUMZY and we are proud to provide them the freedom to develop and realize unique ideas that have community and business value.”

MUMZY launched nationwide today and can be found at

MUMZY is a crowdfunding and crowdsourcing platform for and by moms. Understanding the unique barriers, ideas and mindsets of moms, MUMZY is built to best serve this robust and innovative community.

About Juice Interactive
Juice is a creative technology company. We help our clients use digital technology to solve business problems and create authentic connections with customers. Juice is a privately-held, woman-owned business that actively looks for ways to support the Chicago digital and startup community. We are proud and excited to work with MUMZY in their mission to create a platform for mom entrepreneurs.

About Olson Engage
Olson Engage, an ICF International company, is one of the most acclaimed agencies in the PR and social-media categories. Our 105 employees across offices in Chicago, Minneapolis, San Francisco, New York, Denver and Austin help some of the most admired brands and companies in America successfully engage key audiences. Our work for blue chip clients such as MillerCoors, Wrigley, Kraft Foods and GoPro has earned some of our industry’s highest accolades, including ten Effie Awards, and multiple agency of the year honors from leading trades such as PR Week and the Holmes Report, which is 2014 named us the “Best Consumer Consultancy in the World.” As a division of Olson, we’re also able to tap into deep expertise in digital, advertising, loyalty, mobile and CRM. For more information, visit, join us at and follow us on Twitter at @Olsonagency.


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