Mobile Value Added Services: A Global Multi-Client Research Initiative
San Jose, California (PRWEB) August 21, 2013
Follow us on LinkedIn – In the coming months, GIA will complete an extensive secondary and primary research program involving some of the industry’s leading players and experts. The study will examine the key drivers and trends impacting the market such as growing base of mobile subscribers worldwide, increasing use of mobile phones as multimedia devices, growing customer spending on telecom services, and rapid adoption of 3G and 4G services. Other factors driving growth in the market include the rise of mobile social networking, mobile entertainment, mobile location based services, and mobile payments, among others.
The transformation of the telecommunication industry from providing basic communication services towards providing information, entertainment and utility services is expected to provide robust commercial opportunities for Mobile Value Added Services (MVAS). MVAS provides telecom service providers a lucrative portal through which growing demand for data services can effectively be tapped. Defined as services not typically offered as part of basic voice services, mobile value added services allow service providers and mobile operators to develop new revenue streams. Currently growing in popularity are MVAS services such as entertainment services (comprising of caller ringtones, games, music downloads etc), information services (comprising of location based services, SMS based alerts and updates etc), and m-Commerce (comprising of mobile banking and mobile payments).
Key reasons cited for the growing importance of MVAS include reductions in ARPU for voice services, intensifying competition and shifting loyalties that throw the focus on MVAS as key service differentiators to optimize customer retention, saturating subscriber bases in urban cities, and proliferation of 3G and 4G communication technologies. With mobile number portability being made mandatory in several countries worldwide, the pressure is even greater among service providers to offer quality services to prevent customers from switching to competitor service providers. The scenario is resulting in greater emphasis being laid on MVAS and its ability to monetize and differentiate the mobile network. Adoption of MVAS in the upcoming years will be driven by improvements in mobile broadband speeds, quality of service, ease of configuration and provisioning, development of MVAS ecosystem (comprising content aggregators, providers, and distributors), proliferation of handsets capable of supporting MVAS, and ratification of MVAS standards, among others.
The study estimates Mobile Value Added Services to be a multi-million dollar market worldwide, while more precise market-size and growth projections for a 14-year period will be made available during the 2nd stage of report preparation, and data analysis.
The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modelled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.
The report highlights the massive market opportunity associated with mobile VAS, and outlines the importance of building a sustainable VAS service model and its ability to complement service providers’ revenue mix. Developed for market stakeholders comprising over-the-top providers (OTTPs), telecommunication service providers, handset manufacturers, MNOs, mobile app developers, and technology providers, the report helps identify the biggest opportunities in this space; key concerns in service provisions; offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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