A buyer persona is an example of the real buyer that one wants to influence through sales and marketing efforts.
Austin, TX (PRWEB) October 04, 2016
Magnificent Marketing is excited to announce a new webinar in which founder and CEO David Reimherr sits down with Adele Revella—CEO of the Buyer Persona Institute and author of Buyer Persona: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies and Win More Business—to discuss buyer personas, why they are important and how to use them.
A buyer persona is an example of the real buyer that one wants to influence through sales and marketing efforts, and the main idea behind buyer personas is to understand what the buyer is thinking and caring about in order to engage and interact with them via sales and marketing. Marketing and sales actions are based on having an understanding of the buyer’s expectations, and buyer personas are a key tool that can assist with this. This webinar from Magnificent Marketing features a one-on-one conversation with Revella, who presents strategies for how and when to use Buyer Personas.
The webinar covers the following topics:
-The definition of buyer personas and how and why they're useful
-The five-step process for creating a buyer persona
-How to utilize buyer personas in both B2B and B2C situations
-The role of "big data"
-Working with in-house marketers vs. agencies
The webinar is available now on Magnificent's YouTube page and, with an accompanying blog, on Magnificent.com. Watch the webinar now!
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought!