Minneapolis, MN (PRWEB) September 17, 2013
The Gruve®, offered by Gruve Technologies, Inc., a leading provider of scientifically-proven health and weight loss products, announces it qualifies for the first NEAT product certification and eligibility to use the NEAT Trademark from Mayo Clinic.
“We are excited and delighted to receive the first NEAT product certification and eligibility to use the NEAT trademark from Mayo Clinic,” says Dr. Robert Gauthier, CEO, Gruve Technologies, Inc. “NEAT is the new standard in activity monitoring. Science has proven that NEAT activity is the key to sustainable weight loss. Having this certification (which involves laboratory testing and validation of accuracy) will make it easier for consumers to identify that the Gruve accurately tracks NEAT activity. This makes us unique in the activity monitoring market.”
Leading obesity expert, James Levine, M.D., and the Mayo Clinic Active Life Research Team spent 10 years conducting medical research that found that lack of movement in daily life is the largest contributing factor to the obesity epidemic. Non Exercise Activity Thermogenesis, known as NEAT™ focuses on the daily calories one burns while doing normal, non-exercise activity. These activities include such things as walking to meetings, pacing while on the phone, cleaning the house, shopping, or standing while you talk to a friend. Increasing NEAT activity is tied to reducing obesity risk factors including percent body fat, Body Mass Index (BMI), cholesterol, the HDL/LDL ratio, and plasma triglycerides.
In addition, because the Gruve is a certified NEAT product with medical quality and accuracy, it is currently being used by in medical and obesity studies at world-class research institutions including The University of Nottingham (United Kingdom), Mayo Clinic, Kansas University Medical Center, the University of Minnesota and Loughborough University (United Kingdom).
The Gruve is part of a wellness solution that provides a personalized plan for the user that is calibrated to the user's specific metabolism and habits. The Gruve device uses an omnidirectional accelerometer and proprietary software to accurately measure and record the user’s daily NEAT activity intensity and duration. The medical quality device can record 98% of daily activity, the highest accuracy in the industry. The device has three forms of feedback to keep the user on track—color changing calorie burn status lights, vibration to remind the user to move, and interactive website visuals. These physical cues help the users to modify their behavior over time and provide a sustainable path to successful weight reduction, maintenance, and improved health.
Recently, additional functionality allows users to sync their Gruve with MyFitnessPal.com accounts. This helps users track their daily calorie expenditures and consumption more accurately to aid long-term weight loss goals. Gruve users who might not have a MyFitnessPal.com account can sign up easily for a free account using the new MyFitnessPal.com widget or by going directly to MyFitnessPal.com.
Mayo Clinic and Dr. Levine have a financial interest in the technology referenced in this news release. Revenue Mayo receives is used to support the not-for-profit Mayo mission of patient care, education and research.
About Gruve Technologies, Inc.
Gruve Technologies, Inc. provides scientifically validated weight loss and wellness products designed to provide a long-term sustainable path to better health. Headquartered in Minneapolis, MN, Gruve develops innovative technology and products based on cutting edge medical research that are proven effective to modify behavior and aid in weight loss. For more information, visit http://www.gruvetechnologies.com.