Search changes so frequently that it’s important to be able to quickly adapt our reporting methods based on what’s going on in the industry.
Mt. Laurel, NJ (PRWEB) February 11, 2014
As an online marketing agency that specializes in search engine optimization (SEO), WebiMax is veering away from ranking metrics and focusing on traffic, goals, and conversions in order to show clients positive movement in their campaigns. This is in response to changes in search, including the removal of individual keyword data in Google Analytics and Google’s 2013 Hummingbird algorithm update.
Moz explores this topic in their weekly Whiteboard Friday blog post on February 7th, called “The Death of Keyword Ranking Reports? 10 Superior SEO Stats.” Cyrus Shepard explains, “I'm talking to a lot of agencies, a lot of big time agencies. They're actually starting to turn the corner and stop delivering those keyword ranking reports to clients.” WebiMax is one such agency that is making the move to more comprehensive reporting methods.
“We have a responsibility to provide our clients with reports that reflect their business goals, and I take that responsibility very seriously,” WebiMax Founder & CEO Ken Wisnefski says. “If that means moving away from traditional ranking metrics to show clients the true value of their campaigns then that’s what we intend to do.”
Chris Surovick, WebiMax’s Director of SEO Project Management, adds, “Search changes so frequently that it’s important to be able to quickly adapt our reporting methods based on what’s going on in the industry. Recently, I’ve been teaching our clients that a number one ranking without click-throughs and subsequent traffic to support it is not going to be very valuable to them, is it?”
WebiMax is making it possible for clients to understand the true value of SEO by focusing on organic traffic and setting up Goals in Google Analytics to track different kinds of actions. The agency is also placing a greater emphasis on referral traffic, including social media referrals.
To learn more about SEO and how an Internet marketing campaign – with the right measuring tools – can help companies reach their business goals, visit http://www.webimax.com.