San Francisco, CA (PRWEB) April 03, 2014
As the field of wearable technology advances rapidly, Americans are trying to come to terms with the role of these devices in their personal lives. A recent MindSwarms study suggests that consumers are firmly divided into two camps: enthusiasts and rejectors.
MindSwarms Senior Project Manager, Ryan Brill, notes that "Although both groups demonstrate interest in staying connected with their bodies (particularly in regard to fitness), we found that opinions differ dramatically on the specific role that wearables should play."
Developers will need to consider how to design wearable technology to be aligned to the values of a wider spectrum of consumers.
MindSwarms is a disruptive digital market research platform for gathering video insights whereby consumers get paid to answer questions via smartphone/tablet camera or webcam. MindSwarms is a dynamic startup based in San Francisco conducting research studies all over the world, including the US, UK, France, Germany, Italy, Spain, Japan, India, China and Brazil. Clients include Nike, Sonos, Skullcandy, Virgin, Intel, Pitney-Bowes and Google, to name a few. The platform allows researchers to get video feedback from consumers in their home, store, gym, workplace -- anywhere -- fast. See more at blog.mindswarms.com or email sales(at)mindswarms(dot)com.