Dallas, TX (PRWEB) March 24, 2014
MOOYAH Burgers, Fries & Shakes (MOOYAH), a fast-casual, “better burger” chain, is celebrating an iconic element in every MOOYAH restaurant – the Moodle Doodle board. In its Moodle Madness campaign, running March 24 – May 4, 2014, MOOYAH will encourage Guests to utilize their creativity in-restaurant by showcasing their best Moodle Doodle masterpieces. After a fan vote-off on Facebook, the MOOYAH Moodle Madness champion will be awarded $2,500 in cash as well as a donation of $2,500 to the art department of a local school of their choice.
Moodle Madness will complement the brand’s larger mission to deliver Guests a unique and positive experience both in-restaurant and online. Each week for the next four weeks, MOOYAH will provide Guests with a fun, open-ended question, which will be communicated in-restaurant and through social and digital channels. To participate, kids and adults will doodle their response to the challenge question on their local Moodle Doodle board. After snapping a photo and uploading it to Facebook.com/MOOYAH using #moodledoodle, they are entered for a chance to win a $50 gift card and the grand prize.
“At MOOYAH, one of our biggest differentiators is the playful, family-friendly experience we deliver to our Guests,” said Senior Brand Manager Natalie Anderson. “With this campaign, we wanted to engage with our fans through one of their favorite aspects of our restaurants – our Moodle Doodle board. It’s our hope that these drawings will show the fun-loving spirit of MOOYAH on social media, growing our awareness and driving new, like-minded Guests into our restaurants.”
To drive awareness and engagement on MOOYAH’s social platforms, the brand will be giving away a $50 gift card daily to a random photo entrant through April 20. Starting April 21, Facebook fans will vote on the best doodle response to each Moodle Doodle question. The winners will then advance to the grand prize voting round starting April 28. The grand prize winner will receive a total of $5,000 in cash and prizes, with half of the winnings going toward the art department of the school of the winner’s choice.
“A key focus for MOOYAH is being active supporters of the schools and organizations that matter to our Guests,” said Anderson. “With this program, we celebrate an in-restaurant activity Guests love and allow them to give back to the schools they love, making it a win-win for our Guests and our brand.”
For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers, Fries & Shakes Fan page or follow MOOYAH on Twitter @MOOYAHBurger.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.