As platforms have been proven, brands are recognizing that digital audience measurement is now in line with TV, which is driving consolidation in how media is bought and distributed
New York, NY (PRWEB) January 27, 2014
LIN Digital, a provider of premium cross-screen media solutions and a leader in branded entertainment marketing, today announced SVP/Head of Entertainment Jamie Elden will speak at the NATPE Market and Conference in Miami, FL, a banner event in the global television industry.
Elden will discuss LIN Digital’s success marrying original content produced in partnership with top talent, brands, and agencies with its premium approach to online video featuring fully customized and scalable distribution, on a panel entitled “Masters of Marketing: Leveraging Major Brands to Build Industry Empires”. As a top 15 comScore-ranked video platform, LIN Digital’s insights-driven reporting helps maximize the impact of advertisers’ television buys across all digital channels.
“Digital content, whether original or syndicated from TV, is at an extremely exciting stage in the market. As platforms have been proven, brands are recognizing that digital audience measurement is now in line with TV, which is driving consolidation in how media is bought and distributed,” said Elden.
Recognizing the importance of transparency, verification, and measurement in multi-screen video campaigns, LIN Digital recently debuted its industry-leading cross-screen reporting solution, the Video Insights Platform™ (“VIP”), at the 2014 International Consumer Electronics Show. VIP provides the robust digital metrics and traditional broadcast benchmarks brands and advertisers need to measure comprehensive video success in multi-screen campaigns.
“We’ve leveraged our deep roots in television and our expertise in digital to develop innovative, integrated video and content solutions that enable brands to reach consumers with engaging video advertising around premium content, across every platform and device, to drive and maximize results,” said Elden.
To learn more about LIN Digital’s Video Insight Platform™, visit http://www.lin-digital.com/VIP.
About LIN Digital
LIN Digital creates highly customized and effective digital marketing campaigns for some of the nation’s most respected agencies and brands. Leveraging the established footprint and relationships of one of America’s largest broadcasters, LIN Media LLC, its leading premium comScore, Inc.-ranked network of publishers, and its own proprietary technology, LIN Digital empowers agencies, captures the attention of target audiences, and delivers results.
1 comScore Video Metrix Key Measures, Video Advertising Networks – Actual Reach, November 2013. Unduplicated reach was calculated based on total unique viewers per network.