Sterling, VA (PRWEB) April 10, 2014
Mvix, an industry leader in HD digital signage solutions has partnered with the prestigious Indoor Billboard Advertising Association (IBAA) to offer an affordable digital signage solution to its members. Since 1998, the IBAA has served as the information clearinghouse, promotional arm, and regulatory agency for advertising companies throughout the United States and Canada. Digital signage advertising has been known to significantly lower CPM rates, enhance recall rates, and improves stickiness.
"We are excited to be able to support the digital out-of-home (DOOH) advertising industry by being a part of the IBAA,” said A. Jay, Director of Business Relations at Mvix. “As we continue to work with IBAA members, we hope to help promote the concept of dynamic digital signage in the indoor advertising space.”
As part of the new joint-venture, Mvix will provide a fully-managed, end-to-end solution to advertisers and agencies to establish a dynamic digital advertising network. “By minimizing upfront capital, functional and technical requirements, this network could offer significantly high ROI to ad agencies,” said A. Jay. Details of this new digital signage solution will be unveiled at the upcoming IBAA Annual Conference (May 15-16th, 2014) at the Luxor, Las Vegas.
“With many IBAA Member companies looking for a cost effective solution to add digital technology to their offerings, Mvix’s innovative joint-venture solution is a potential game changer in our industry,” said John Koenig, Executive Director of IBAA. “The digital signage solutions proposed by Mvix will provide member firms with an opportunity to help modernize indoor advertising products. Ability to provide dynamic ad space, monitor and update content remotely over the network, and proof of play reports are features of significant interest to our member firms and their advertising clients.”
Members of IBAA have been at the forefront of indoor advertising to a captive audience at bars, nightclubs, fast-food venues, convenience stores and hotels. Indoor Advertising allows advertisers to broadcast their message directly to a receptive targeted audience via gender, region, lifestyle, age, and other select demographics.
Founded in 2005, Mvix is the market leader in affordable digital signage solutions and video-wall appliances, interactive digital kiosk systems, and cloud-based signage software. Mvix products encompass a wide spectrum of price and functionality – from individual, low-cost digital signage systems to comprehensive turnkey packages for enterprise-scale installations, and serve clients ranging from media companies, advertisers to universities, healthcare institutions, retailers, and fast-food concepts. Mvix is an industry pioneer and has helped increase digital signage adoption by providing web-based software free of subscription obligations.
For more information on the IBAA and its upcoming annual conference, visit: http://www.indooradvertising.org.