NAPW Loudoun County, VA Local Chapter Got Tips for Marketing to Small Businesses at June Networking Event

National Association of Professional Women Loudoun County, VA Local Chapter hosted Marketing Expert and Chapter member Robyn Ilsen, who shared her expertise with members & guests in June.

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Garden City, NY (PRWEB) July 09, 2013

Tuesday, June 25th, members and guests of the NAPW Loudoun County, VA Local Chapter got together over breakfast for a morning networking meeting at Eggspectation in the Village at Leesburg in Leesburg, VA.

Chapter member Robyn Ilsen, Marketing Manager for Network Depot, shared her expertise when it comes to marketing to small businesses with the group of professional women.

Attendees also discussed upcoming charitable endeavors the Loudoun County Chapter will undertake.

JJ Jank, Loudoun County Local Chapter President, kicked off the meeting with a warm welcome to members and guests. After presenting an NAPW Welcome Packet, Pad and Pin to the Chapter’s newest member, the President invited the group of women to take turns introducing themselves and talking about their careers. She then introduced the morning’s guest speaker, Robyn Ilsen, a Loudoun County Chapter member who gave an excellent presentation on Marketing for Small Businesses.

“Robyn Ilsen works as the Marketing Manager for Network Depot, a local IT support company for small and mid-sized businesses. She is responsible for developing and running all of the marketing efforts, and fitting marketing and sales into the culture of the company,” said Chapter President JJ Jank.

Ms. Ilsen, a resident of Leesburg, VA, has also recently started to provide marketing consultation services for small businesses in the area. She graduated from Rutgers University with a degree in communications and a concentration in marketing and public relations.

“Today’s world of marketing has changed,” Ms. Ilsen told the group of professional women. “The days of pushing out messages are over, and now we have entered a world where it’s all about attracting new clients instead of running after them-this is known as Inbound Marketing.”

At the conclusion of her presentation, the guest speaker distributed coupons for a free marketing session to members and guests and she was given a small token of appreciation from the Chapter.

The Loudoun County Chapter discussed upcoming charitable event possibilities, including gathering items for the Loudoun Abused Women’s Shelter (LAWS), also known as the Loudoun Citizens for Social Justice. Another possibility is the American Red Cross, if the Chapter is able to designate items for Loudoun County, as the Chapter has agreed to support local groups when possible.

“The NAPW Loudoun County Chapter is very excited to start supporting the county’s charities in any way that it can,” said Chapter President JJ Jank.

The Chapter President next reminded attendees about upcoming Chapter events including the July 23rd breakfast networking meeting. The speaker confirmed for the August 27th meeting at Eggspectations in Leesburg is Chapter member Linda Hale. Ms. Hale, the Fire Marshal of Loudoun County, will give a short presentation on fire safety for small businesses that includes information about how to pass a fire inspection.

“This was another productive meeting for the Loudoun County Local Chapter!” said the Chapter President as she thanked members and guests for attending the June breakfast networking event.
Membes at the June meeting included: Linda Hale, Fire Marshal of Loudoun County; Robyn Ilsen, in Marketing Manager at Network Depot; JJ Jank, Chapter President, full-service Financial Planner with Raymond James Financial Services in Sterling and Monica Pillor, Realtor with Keller Williams Realty.

The National Association of Professional Women (NAPW) is the largest and most recognized network of female professionals. NAPW provides a forum where women can interact, exchange ideas, educate, network, and empower. NAPW Local Chapters allow members to maximize their experience through meetings, networking opportunities, and professional events.

For additional information regarding the NAPW Loudoun County, VA Local Chapter and/or NAPW, please visit http://www.napw.com.

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    NAPW 1
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