NKBA Study: Millennials Outspend Others on Kitchen and Bath Remodels

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New NKBA study finds millennials invest 42% more in remodeling their bathrooms, 17% more in transforming their kitchens compared to other age groups

National Kitchen & Bath Association

Millennials outspend other age groups when remodeling their kitchens and bathrooms, according to new research from the National Kitchen & Bath Association (NKBA)

Millennials outspend other age groups when remodeling their kitchens and bathrooms, according to new research from the National Kitchen & Bath Association (NKBA). The research found that millennials spend an average of 17.7 percent more than the $19,155 typically invested in a kitchen remodel, and 42.3 percent more than the $11,364 normally allocated to remodel a bathroom.

The NKBA research study, “Understanding Millennial Kitchen & Bath Consumers,” compares the behavior and attitudes of those ages 18-37 to other generations when planning kitchen and bath remodeling projects. The study, conducted by The Farnsworth Group, also found that more than half of the millennial generation has purchased a home in the last five years.

The Executive Summary of the study is available to NKBA members free of charge, as is a brief SlideShare presentation http://www.slideshare.net/NationalKitchenBathA/understanding-millennial-kitchen-bath-consumers. The complete study is available to members for $99 and to nonmembers for $499 at nkba.org/research.

Other findings include:

  • When purchasing kitchen and bathroom products, younger generations value Internet searches and information from friends and family members more than other age groups.
  • Customer reviews are more important to millennials when selecting kitchen products compared to other age brackets. In the bathroom, the cost of a product is paramount for millennial buyers when compared to other generational groups.

“Our market research helps our members stay ahead of important trends and changes in the $31 billion kitchen and bath marketplace,” said NKBA CEO Bill Darcy. “Our market intelligence and research studies interpret current trends, and predict what we can expect in the near future.”

For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).

NKBA Research

The NKBA provides its members with up-to-date facts and figures on the kitchen and bath industry through regular surveys of dealers, designers, and other industry segments; providing market data on topics such as sales, market health and style trends.

About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show

The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show (KBIS®). With nearly 14,000 member companies representing tens of thousands of members in segments of the kitchen and bath industry, the NKBA has educated and led the industry since its founding in 1963. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).

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