Whereas brick-and-mortar stores offer customers the advantage of choice and subscription box companies offer the discovery aspect, our new offering blurs the lines between these benefits for a truly unique food-shopping experience.
SAN CARLOS, Calif. (PRWEB) January 29, 2014
NatureBox Inc., one of America’s fastest-growing snack brands, made good on its promise to think outside the box with the launch of its custom box offering. With over 50 percent of existing customers already personalizing their NatureBox, the company now offers both current and first-time NatureBox snackers the option to customize the goodies in their monthly boxes according to their personal taste and distinct dietary preferences.
NatureBox began by offering customers a novel “surprise and delight” experience—each month, customers received a carefully-curated NatureBox of unique snacks. Since September 2012, the NatureBox catalog has grown to include more than 100 deliciously wholesome, nutritionist-approved foods, so with today’s customization launch, NatureBox customers can take advantage of a new twist on the discovery model. Snackers can customize at no additional cost, which especially benefits those with distinct dietary goals. NatureBox is showcasing this new customization feature on its fresh website design, which also officially debuted today.
“Whereas brick-and-mortar stores offer customers the advantage of choice and subscription box companies offer the discovery aspect, our new offering blurs the lines between these benefits for a truly unique food-shopping experience,” said Gautam Gupta, co-founder and CEO of NatureBox. “We’re focused on reinventing the food industry and creating unique customer experiences to address this fast-changing market.”
As part of the new website, shoppers can now build their first NatureBox as soon as they create an account, and modify their snack choices via a new personal dashboard. Each month’s NatureBox can be customized to include a different combination of high-quality snacks.
Customization gives everyone with dietary preferences, including vegans, gluten-conscious snackers, and those with allergies, the ability to snack nutritiously by choosing their favorite items.
In the two years since its inception, NatureBox has raised more than $10 million from a seed and Series A round of funding, which has fueled the company’s tremendous growth. Additionally, NatureBox announced last September that a seasoned board of directors joined the team to help build the company into a billion-dollar brand. This comes off the heels of NatureBox experiencing a 20-fold revenue growth in 2013, and now shipping over 1 million boxes per year.
To experience NatureBox’s NEW personalized snacking experience and join their happy snacking community, visit http://www.NatureBox.com.
NatureBox believes everyone deserves wholesome and tasty snacks, and aims to surprise and delight snackers with distinctive nutritionist-approved foods delivered right to their door. Offering more than 100 unique and delicious snacks, including sweet and nutty Pistachio Power Clusters, flax-infused Masa Crisps and soft-baked Banana Bread Granola, NatureBox uses carefully-sourced ingredients with distinct flavor combinations based on snackers’ needs. For more information on NatureBox, visit http://www.NatureBox.com, Facebook (@NatureBox), Twitter (@NatureBox) and Pinterest (@NatureBox).