Navads Taps Former TomTom POI and Supply Chain Expert as New Operations Director

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Tjerk van der Lande brings strong IT and geo-intelligence background to Navads’ growing location content solutions business.

Tjerk van der Lande joins Navads as Operations Director

Navads is a fast-growing location tech organization with a great future, and I am excited to be part of the team that will implement its strategic vision.

Navads (@Navads), the leading provider of location content to the databases that power the navigation and mapping industry, continues its growth path with the hiring of former TomTom point-of-interest (POI) operations and supply chain expert Tjerk van der Lande. Van der Lande will serve as Navads’ new Operations Director, joining a growing team, which includes recently hired COO Johan van Vulpen (former CEO of Greetz).

Van der Lande has extensive experience in operations, data analytics and supply chain optimization within the mapping industry. He developed specialized expertise in the POI domain while at TomTom, where he established several improvements to adequately manage the supply of global map-data content from companies operating worldwide.

“I’m eager for the opportunity to contribute to a young and entrepreneurial company,” said Van der Lande. “Navads is a fast-growing location tech organization with a great future, and I am excited to be part of the team that will implement its strategic vision.”

“Tjerk has done outstanding work for TomTom, a long-term industry business partner,” said Lex ten Veen, CEO, Navads. “He designed the blueprint for managing over ten million POIs from hundreds of different sources. I am delighted to welcome him on board and look forward to having him apply his extensive supply chain knowledge as part of the Navads operations team.”

About Navads

Navads is the leading provider of location content to the mapping databases that power the navigation and mapping industry. Through strategic relationships with the principal map development companies, including TomTom, Apple, and HERE, Navads offers a single-source service to ensure that location content is pushed directly into the core mapping databases of named map providers. With extensive experience in the location marketing arena, Navads helps customers achieve optimal visibility in mainstream navigation devices, today and in the future. Founded in 2006, Navads serves Fortune 500 firms and global corporations. Visit http://www.Navads.nl/ for more information.

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Eileen Pacheco
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