Frederick Vincent Advises That Changes to Mobile Search May Require Re-thinking of SEO Strategy
New Jersey (PRWEB) November 23, 2013
Frederick Vincent, a New Jersey-based SEO provider offering a variety of services to the New Jersey and metro-New York business community, is advising clients and other companies in the New York tri-state region to reassess their SEO efforts if they are seeing significant increases in site visits made via mobile devices.
As new mobile devices are introduced to the market and search engines continue to re-work their algorithms, businesses looking to take advantage of mobile search need to reassess not only how their web properties look on these various devices but also how they rank in mobile search results. Additionally, with the introduction of mobile search is now extending into mobile apps.
SEO experts like the team at Frederick Vincent can help guide companies through the process of reassessing their SEO efforts and also to ensure that any mobile apps the client may be offering is optimized for SEO. Special attention should be paid to keyword research and tracking as well as ensuring that analytics tracking is in place to measure all relevant site visit data. Since Google Analytics tracks not only what percentage of visitors are coming to the site via mobile device but it can also help to identify the device as well as the OS of the device. Leveraging this information along with other analytics data will help to drive the reassessment efforts in terms of SEO.
For companies in highly competitive industries where search ranking is of vital importance, these new focuses for mobile search and to take into consideration the recently introduced Hummingbird algorithm must also go hand in hand with the constant efforts to improve the keyword density of content on the site. Any new results from the keyword search and tracking needs to be integrated into existing content or be the basis for additional content to take advantage of the shift in words and terms being used by prospective clients. The Frederick Vincent team, with their continuing efforts to educate themselves on the constantly shifting realities in the area of SEO, are perfectly position to help clients to be ready for these new search algorithms.
Frederick Vincent is a full-service SEO provider also offering web-site design, logo design, printing and screen printing services to the New Jersey business community as well as business located throughout the metropolitan area. For businesses seeking a consultation and quote, they can contact Frederick Vincent via their website at http://frederickvincent.com.