Nick Passalacqua Announces His Big Return to the Debt Leads Vertical

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Nick Passalacqua is once again re-inventing and transforming the debt leads industry by applying the core principles and practices that have fueled his remarkable success, and powered his pioneering vision.

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There’s clearly a need for a premium quality debt lead generation firm that is going to deliver on its promises, and help high intent consumers and legitimate advertisers connect and succeed. Quotelogic.com is perfectly poised to fill this need.

Nick Passalacqua, the CEO of the lead generation and advertising solutions firm Quotelogic.com, announced today that his company is re-entering the debt leads industry.

For several years in the mid-to-late 2000s during the debt settlement industry boom, Mr. Passalacqua was generating more than 3000 quality leads per day, and was outpacing industry heavyweights. On any given day, Mr. Passalacqua and his team had far more client demand than leads available and in the lead-gen space that’s a problem company’s wish for.

However, after identifying years before his peers that in the aftermath of the “Great Recession” the marketplace was shifting away from debt settlement and towards consumer financial liquidity, Mr. Passalacqua focused his company’s resources towards the consumer lending and mortgage refinance vertical. The shift was an unqualified success, and last month Quotelogic.com announced that its mortgage lead refinance vertical had surpassed $143 billion in consumer inquiries (read the press release).

Now, Mr. Passalacqua is identifying a market correction as more consumers seek to reduce and rebalance their debt load. As such, he is re-entering the debt leads industry by applying the core principles and practices that have fueled his remarkable success, and powered his pioneering vision. These include:

  • Producing a portfolio of high converting websites and portals that capture, develop and generate extremely qualified leads from consumers with “high intent”
  • Deeply understanding the detailed needs of consumers and advertisers and achieving an optimal balance that serves them both, rather than one vs. the other
  • Billing advertisers on a cost-per-lead basis only, so they can be assured of fixed costs and predictable ROI
  • Empowering advertisers with analytics to help them optimize their marketing campaigns.
  • Leveraging advanced web technology, including a dynamic consent text verification system, to ensure TCPA, FTC and TSR compliance, respectively

“The level of quality control and performance in the debt leads industry is atrocious, and as a result advertisers are getting very little ROI,” commented Mr. Passalacqua. “And while the industry is smaller now than it was several years ago, there’s clearly a need for a premium quality debt lead generation firm that is going to deliver on its promises, and help high intent consumers and legitimate advertisers connect and succeed. Quotelogic.com is perfectly poised to fill this need. Very rapidly, I see us rising to the top of this vertical and controlling that position.”

Added Mr. Passalacqua: “What’s more, we take compliance very seriously, which is why we previously retained Greenspoon Marter’s very own Robby Birnbaum back in 2009 to handle this aspect for us. We’re bringing compliance back to the debt leads industry and have another good team behind us. That’s not so great for many of our competitors whose practices can’t withstand transparency, but it's great news for consumers and advertisers, and frankly that’s all that matters.”

For additional information, including new client inquiries or media requests, contact Quotelogic.com at (888) 203-4300 or email info(at)quotelogic(dot)com.

About Quotelogic.com

Led by CEO Nick Passalacqua, QuoteLogic.com is an advertising and lead generation company. With over 20 years combined senior management experience, QuoteLogic.com is a sophisticated group of advertising experts that take a scientific approach to lead generation. The company provides high quality leads for mortgage, personal loan, life insurance, and auto insurance verticals. They also offer a variety of lead generation products including web, live transfer, voice-to-data leads and pay per click models. Learn more at http://www.quotelogic.com.

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Nick Passalacqua
Quotelogic.com
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