Fayetteville, AR (PRWEB) June 19, 2014
Nutraceutical Innovations, Inc. announced today that it has perfected a safe, natural process to release the enormous nutritive potential of rice bran. Rice bran is extraordinarily nutrient dense with multi-health benefits, but in its non-processed state, humans cannot easily digest the bran layer. Nutraceutical Innovations’ exclusive process has overcome this limitation. The company’s new products, NutraBran™ Solubles and NutraBran™ Fiber, are being introduced initially as plant-based protein and bulking/fiber ingredients for the food industry.
Both NutraBran Solubles and NutraBran Fiber are suitable for a wide range of products including baked goods, meats, cereals, smoothies and snacks, among others. NutraBran Solubles has a unique combination of high protein (25% by weight), and water solubility which allows it to be readily incorporated into a wide variety of food products. In addition to its high protein content, NutraBran Solubles are particularly high in protein, potassium, calcium, folic acid, and inositol. NutraBran Fiber offers high levels of calcium, magnesium, and phosphorus. Both products have the added benefit of being low fat, hypoallergenic, gluten-free, and high in phenolics. NutraBran Solubles and NutraBran Fiber are an excellent source of natural antioxidants in processed foods and beverages and a healthful bulk filler (for baked goods and some meats, for example). The ingredient can be soluble and is nearly flavorless, which makes it appealing to food manufacturers.
Industry sources at multiple large companies have already demonstrated strong interest in the products, indicating that the market needs a more concentrated source of protein, and especially soluble proteins. “Protein is a big thing – it’s really ‘in’ right now. We are always looking for good quality sources of protein because we are always fighting against [smaller] serving sizes,” stated one food industry contact. “There is a lot of need for a fiber-based, good-tasting ingredient. That is always the case,” another food industry source stated. “I have been in the industry long enough to know that these are good products. I am sure of that.”
Nutraceutical Innovations, Inc. is creating functional food ingredients using a natural, patent-pending process to extract the nutritive benefits from heat-stabilized defatted rice bran. The company seeks to be a major supplier of natural, nutritious food additives using our innovative processing techniques to provide higher nutrient content products at competitive costs. Nutraceutical Innovations™ is a VIC Technology Venture Development™ portfolio company.