OdinText Wins American Marketing Association Lavidge Global Marketing Research Prize

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AMA honors cloud-based text analytics software provider OdinText for making data science accessible to marketers.

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OdinText provides marketers with the capability to access more advanced analysis faster and helps the business they work on gain an information advantage. This is the type of innovation our industry needs right now.

OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform, today was named winner of the American Marketing Association’s 2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field.

The Lavidge Prize globally recognizes a marketing research/consumer insight procedure or solution that has been successfully implemented and has a practical application for marketers.

According to Chris Chapman, President of the AMA Marketing Insights Council, OdinText earned the award for its contribution to advancing the practice of marketing by making data science accessible to non-data scientists.

“Consumers are creating oceans of unstructured text data, but putting this tremendously valuable information to practical use has posed a significant challenge for marketers and companies,” said Chapman. “The nominations for OdinText highlighted how the company has distilled very complex applied analytics processes into an intuitive tool that enables marketers to run sophisticated predictive analyses and simulations by themselves, quickly and easily. This is exactly the kind of practical advancement we look for when awarding the Lavidge Prize.”

The cloud-based OdinText software platform enables marketers with no advanced training or data science expertise to harness vast quantities of complex, unstructured text data—survey open-ends, call center transcripts, email, social media, discussion boards—and to rapidly mine valuable insights that would not have been otherwise obtained without assistance from a data scientist.

“Marketing is evolving, getting both broader and deeper in terms of skill sets needed to succeed,” said FreshDirect Vice President of Business Intelligence and Analytics Jim DeMarco, who nominated OdinText for the Lavidge Prize. “OdinText provides marketers with the capability to access more advanced analysis faster and helps the business they work on gain an information advantage. This is the type of innovation our industry needs right now.”

The Lavidge Prize was presented on Monday, Feb. 8, at the AMA’s 2016 Analytics with Purpose Conference in Scottsdale, Ariz.

“One of our goals in creating OdinText was to build the tool from an analyst’s perspective, not a software developer’s, so that a marketer armed with OdinText could derive the same insights but faster than a data scientist using traditional techniques and tools,” said Tom H.C. Anderson, CEO of OdinText. “To be recognized for this achievement by the AMA—one of the largest and most prestigious professional associations for marketers in the world, which has devoted itself to leading the way forward into a new era of marketing excellence—is deeply gratifying.”

OdinText is a patented SaaS (software-as-a-service) platform for natural language processing and advanced text analysis. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text data easily and rapidly. The technology is available through the venture-backed Stamford, CT firm of the same name founded by CEO Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. He tweets under the handle @tomhcanderson.
For more information, visit http://www.odintext.com

With a global network of over 30,000 members, the American Marketing Association (AMA) serves as one of the largest marketing associations in the world. The AMA is the leading professional association for marketers and academics involved in the practice, teaching, and study of marketing worldwide. Members of the AMA count on the association to be their most credible marketing resource, helping them to establish valuable professional connections and stay relevant in the industry with knowledge, training, and tools to enhance lifelong learning.
For more information, visit http://www.ama.org

Tom H. C. Anderson
+1.888.891.3115 x 701

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