Olympus Unveils the O-MD E-M10 Micro Four Thirds Camera with Two New Lenses and the SP-100 Long Zoom Digital Camera—Now Available for Pre-Order at B&H Photo

The new Olympus OM-D E-M10 Mirrorless Micro Four Thirds Digital Camera is a compact, ergonomically-designed camera featuring a 16.1 megapixel Live MOS sensor and TruePic VII image processor to produce high-resolution still imagery.

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Olympus E-M10 Mirrorless Micro Four Thirds Digital Camera with 14-42mm Lens

Olympus E-M10 Mirrorless Micro Four Thirds Digital Camera with 14-42mm Lens

Olympus announces the O-MD E-M10 micro four thirds mirrorless camera with two new lenses and the SP-100 long zoom digital camera.

NYC, NY (PRWEB) January 29, 2014

The Olympus OM-D E-M10 is the newest addition to the Mirrorless Micro Four Thirds lineup. The New E-M10 combines powerful upgrades that are sure to please present Micro Four Thirds shooters and quite likely win over many enthusiasts who are ready to set aside their point-and-shoot cameras for a sturdy, user-friendly, and compact interchangeable-lens camera.

The OM-D E-M10 features a 16.1MP Live MOS sensor, enabling sharp, color-accurate imaging and low-light sensitivity, including an extended ISO range of 100-25600. The TruePic VII Image Processor with Fine Detail Processing II Technology, the same processor as on the E-M1, brings with it fast performance speeds for both stills and Full HD video. Maximum continuous shooting speed is 8 fps and the FAST AF System provides just that, fast 81-point contrast detect autofocus. Autofocus points are selectable for exacting control of where focus is placed within your frame; focus peaking and magnified focus assist easily to confirm when and where your image is at its sharpest.

Like the other Olympus mirrorless OM-D cameras, the E-M10 has both an electronic viewfinder for stable eye-level composition and an LCD monitor for live view shooting and playback. The EVF features 1.44 million-dot resolution, 1.15x magnification, and 100% field of view. An improved rapid refresh rate makes it ideal for tracking fast-moving subjects and the Auto-Brightness feature enables clear visibility.

Full HD 1080p video is provided at 30 fps with a built-in stereo microphone. Shooting stills simultaneously is possible without interrupting the video recording. Integrated "3-Axis" Image Stabilization with Multi-Motions IS and Auto IS compensates against camera movement to reduce blur when shooting in dim light or at long telephoto lengths. The 3-Axis stabilization works to control yaw, pitch, and roll movements for impressive clarity in tricky shooting situations. The IS system is also supported during video shooting to eliminate the shaky effects that accompany videos that might otherwise suffer from operator movement.

The OM-D E-M10 is compatible with all Micro Four Thirds mount lenses, including the extensive Olympus M. ZUIKO lineup; however, a kit is available with the new M.ZUIKO Digital ED 14-42mm F3.5-5.6 EZ lens, which is a real step up from its predecessor—especially if one plans on shooting video with the OM-D E-M10 camera. The 35mm focal length equivalent of this lens is 28-84mm, which is a versatile zoom range providing wide-angle to telephoto focal lengths, and its minimum focus distance is a mere 7.87”. With a Movie and Still Compatible (MSC) focusing mechanism, autofocus is fast and quiet, which is important when shooting video; its two-step Electronic Zoom (EZ) enables smooth zoom control directly from the camera body. ED and HR lens elements minimize aberrations and contribute to sharp overall imaging, and the compact form of the lens itself is designed to match well with the E-M10. The lens weighs just 3.2 oz, is less than 1” long, and offers the Electronic Retraction features—it automatically extends and retracts when the camera is powered on and off. The new 14-42mm is also available on its own in both black or silver colors.

Also new to the Olympus Micro Four Thirds lens lineup is the M.ZUIKO Digital 25mm f/1.8 lens, which is available in black or silver. Its 35mm focal length equivalent is 50mm, making this a very fast standard length lens with effective low-light capability and shallow depth-of-field focus control. It is also a very compact lens, ideally suited to the OM-D mirrorless system. Two aspherical lens elements minimize aberrations for sharp, accurate color delineation. An inner focusing mechanism assures fast and accurate autofocusing, and because it is an also an MSC design, it offers nearly silent focusing operation—a great feature when shooting HD movies.

At this same time Olympus also announced the SP-100 with a 50x optical zoom lens, which is equivalent to a 24-1200mm lens in the 35mm format, the Stylus SP-100 Digital Camera enables versatile image capture from wide-angle through ultra-telephoto perspectives and macro mode with focusing as close as 1 cm. The Stylus SP-100 houses a 16MP 1/2.3” Back Side Illuminated CMOS sensor for superior still image and full HD video capture. It also features the TruePic VII image processor that provides high-resolution images.

B&H Photo Video is a qualified Olympus Authorized dealer with the most up to date Olympus product information, product pricing and promotional offers. B&H Photo is currently accepting pre-orders on the new Olympus Micro Four Third cameras.

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