San Francisco, CA (PRWEB) October 11, 2013
OtherLevels, the leading mobile messaging analytics vendor for game developers and mobile first publishers, announced today the integration of its mobile message marketing platform with the Unity game development platform.
The integration of OtherLevels suite of mobile analytics and message measurement tools with the Unity Platform comes at a critical time for game developers as they seek new ways to reduce churn and increase player engagement. The seamless integration of push, local notifications and alerts with Unity will give developers access to a full range of A/B message testing, retargeting, segmentation and optimization tools that can help them retain players and monetize games.
“Today’s game developers not only have to manage acquisition, they also have to keep players engaged and coming back,” said Brendan O’Kane, CEO of OtherLevels. “In-app alerts and Push notifications have emerged as effective ways for developers to drive overall app engagement rates, but they also need to leverage the best-in-class messaging analytics tools to tackle player churn. Now, the availability of our tools for the Unity Platform will help game developers create more effective messages that encourage more usage, retention, social sharing and revenue opportunities.”
An early user of OtherLevels with the Unity Platform is San Francisco-based game developer MogoTXT, Inc. for its game Gridiron Thunder. MogoTXT will be measuring the engagement of its Gridiron Thunder players using a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.
“We understand that message content is only part of the player engagement story. Message tone and the frequency of message delivery are equally vital. Small improvements like these can yield dramatic effects in how our users will stay engaged,” said Andrew Won, CEO of MogoTXT. “OtherLevels’ platform is robust and a perfect fit offering ease of implementation and integration with the Unity Platform. We’ll be able to focus on developing the best gaming experiences that our players love, rather than always focusing on acquiring new users.”
The integration of OtherLevels’ mobile analytics and message measurement tools with the Unity Platform is available now.
For more information about OtherLevels’ extensive messaging analytics capabilities or to schedule an interview with Brendan O’Kane, please contact Vanessa Horwell at 305-749-5243 ext. 232 or at vanessa(at)thinkinkpr(dot)com or Amanda Williams at 305-749-5243 ext. 238 or at awilliams(at)thinkinkpr(dot)com.
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For more information, please visit http://www.otherlevels.com.
San Francisco-based MogoTXT, Inc. develops sports games for iOS, Android, Facebook, micro-consoles and the web, many of which utilize Unity's 3D engine.