(PRWEB) May 01, 2014
Overnight Reputation has made specificity their business as of late, announcing the additions of new services that are designed with a specific type of client in mind. The most recent addition includes services designed to aid businesses in Houston that may be suffering from a poor online reputation, something that may cause serious financial harm to businesses of any size.
The company has taken note of the fact that more and more consumers are relying on anonymous reviews posted by others on various sites. While some of these consumer reviews are accurate, there is simply no way to verify that the information is coming from someone who has actually had any experience with the business. In many cases, the consumer reviews are not coming from consumers at all. This information is frequently posted by competitors or disgruntled former employees.
“All types of businesses suffer from online reputations that are negative due to inaccurate and misleading information being posted by unscrupulous individuals,” said Brandon Hopkins of Overnight Reputation. “This defamatory information is looked upon by potential future consumers, dissuading them from using that company’s products or services.”
While there is no way to stop people from acting in this way, Overnight Reputation has a number of methods they frequently use to replace a negative online reputation with a much more positive one.
“Through our services, we promote the business we are serving by disseminating positive, accurate and timely information about the company,” said Hopkins. “Given our understanding of search engine algorithms, we are able to ‘push down’ all of the negative information, effectively replacing it with positive information. The restoration of the company’s reputation is a serious benefit to their profitability.”
It is indeed the case that a company’s profitability can be significantly impacted by their online reputation. This is why so many other businesses and angry former employees take to the Internet for the purpose of defamation. While profitability can be negatively impacted by a negative reputation, so too can it be positively impacted by a positive reputation.
“Businesses that ensure that all of the available information is representative of their products and services are simply protecting themselves and assuring their continued viability,” said Hopkins.
Overnight Reputation was founded with one goal in mind: helping businesses and individuals clean up and maintain a positive online reputation. Overnight Reputation is an experienced reputation management company that specializes in public relations, marketing, media management, press releases, search engine optimization (SEO) and link building. For more information about Overnight Reputation or how the company can help you with a reputation problem contact them by phone at 559-871-1613, email brandonchopkins(at)gmail(dot)com, or online at OvernightReputation.com.