(PRWEB) February 25, 2014
Brandon Hopkins has announced that AfterHim Media LLC will be introducing a new reputation management marketing plan. The plan involves the heavy use of media and press releases to positively promote clients in need of reputation management, while simultaneously pushing down any negative search engine results.
“We have used media marketing and press releases to some degree in the past,” said Hopkins. “But this plan is much more comprehensive in nature and will focus mainly on this aspect of reputation management.”
While the company has announced a new addition to its marketing plan offerings, Hopkins understands that many clients will be somewhat skeptical of the efficacy of these methods at first.
“Our clients want to see immediate results, so it may be hard for them to understand how the use of media and press releases will aid them in a reputation management campaign,” said Hopkins. “This strategy serves a dual purpose that our clients will ultimately benefit from.”
The dual purpose that Hopkins refers to is the clear benefit of releasing positive client information that also helps to eliminate the presence of negative online information. Many clients do not understand the way that search engine algorithms function, a specialty of Hopkins’ company.
“We take great care to analyze how well our methods are working for our clients, and a big part of that comes from understanding the algorithms that search engines use,” said Hopkins. “The most recent algorithms greatly value new and relevant information that is accurate and newsworthy. We work very hard for our clients, and we do not want this work to be done in vain.”
Hopkins expects the new strategy to pay dividends for both his company and his clients, noting that the success of the business is entirely dependent upon how well the clients are able to be served.
“This is a results-oriented business, and in order to succeed, we have to continue to deliver results to our clients,” said Hopkins. “I firmly believe that we have been able to deliver exceptional results for our clients so far, and our hard work and efforts toward adaptation will allow us to continue to do so.”