(PRWEB) February 14, 2014
Having been in the reputation management industry for many years, Brandon Hopkins of Overnight Reputation has seen the impact that a negative online reputation may have on an individual or business. It may be difficult for businesses to gain new customers or to retain existing ones, and individuals may have difficulty finding employment simply because of a poor online reputation. Hopkins has also seen the impact that reputation management can have, and reports that there have been many instances in which Overnight Reputation has been able to turn a negative into a positive. Overnight Reputation has announced that they are now able to expand their client base to include new clients.
“All it takes is for one person to have an agenda against you for damage to be done to your online reputation,” said Hopkins. “A disgruntled employee or an ex-husband or wife may set out to hurt your reputation, and the unfortunate truth is that they may be able to easily succeed in doing so.”
Hopkins noted that it is not always a single individual trying to attempt character assassination online that results in a negative Internet presence. He indicated that in many cases there is information posted about an individual that is misleading or inaccurate.
“Arrest records are often publicly available and most times they include an embarrassing mugshot,” said Hopkins. “They do not, however, often include the adjudication of the case. We have had a fair amount of clients who were arrested for something that they were eventually found innocent of, yet their reputation still suffered because of the initial arrest.”
Hopkins and Overnight Reputation have specialized in the improvement of online reputations for many years, and in that time they have created and implemented a number of effective strategies to combat the presence of a negative online reputation.
“Our preference is to work to promote the positive aspects of our clients’ backgrounds, so we engage the client to find out if they are involved in any charitable endeavors or if there is something their business is doing that is in need of promotion,” said Hopkins. “That way, we are able to push down the negative search engine results by replacing them with positive information that is beneficial to the client.”