The new mall playground definitely helped drive traffic to our kids retail area. We also opened two new retailers near the play area, so the whole kids’ district got a big boost.
Tampa, FL (PRWEB) October 30, 2013
Westfield Citrus Park is the kind of shopping center that “wows” people upon entry, says David Hibberd, General Manager.
“Anybody who comes here is impressed by the center,” he says. “The whole concept is that of a main street setting inside. Our center is two stories tall but only the first floor offers shopping. It’s like walking down Main Street and the upper level looks like apartment dwellings. People fall in love immediately.”
As part of the Westfield brand, which has a family program called WFamily, Westfield Citrus Park knows how to cater to the community’s families, who make up 58% of the center’s demographic. One year ago, the center installed its second PLAYTIME play area and, recently, retailers reported a boost in traffic.
“The new mall playground definitely helped drive traffic to our kids retail area,” says Hibberd. “We also opened two new retailers near the play area, so the whole kids’ district got a big boost.”
PLAYTIME, LLC is a commercial playground manufacturer and the global provider of unique, interactive, soft play areas and playground equipment for indoor, outdoor and water play.
David O’Niones, PLAYTIME Vice President of Sales, says, “Westfield is simply fantastic at knowing what its families need, especially families with young children. Their play areas are inspired and cheery and they always contribute to the center’s overall success.”
Hibberd says the newest play area has helped the center to accomplish its goals.
“We are surrounded by families,” says Hibberd. “That’s why we offer two play spaces, a family lounge, family dining and strong family programing. We make shoppers and families feel really comfortable while they’re here.”
Hibberd says that the Westfield Group installs PLAYTIME play areas across the company’s portfolio.
“We have always been satisfied with PLAYTIME,” he says. “They are a creative, professional company and their product sets the standard for soft playgrounds.”