Ridgefield, CT (PRWEB) July 31, 2014
Successful small businesses and start-ups looking to gain market share need to exhibit creativity, effective use of resources and innovation in the way they communicate to build brand identity, said Brian Dobson of DobsonPR.com in announcing 5 tips for companies to keep in mind to gain media attention.
“It takes years to build a brand but poor continuity and lack of consistent messages can disrupt a brand's effectiveness when communicating on the Internet with social media and in traditional outlets of newspapers, TV and radio in moving key messages," Dobson added.
Dobson announced 5 Tips for Successful PR:
1. Be concise and tell a story in a human way that avoids jargon and that resonates with people.
2. Prepare in question and answer format; take action to correct problem spots.
3. Stay consistent and repeat your messages in interesting ways. Repetition helps people gain understanding.
4. Use video to gain social media awareness such as we provide at JHD-Dobson.
5. Shorten key messages to sound bites. Don’t use a paragraph when a sentence will do.
"In communicating with the media, be honest. Do not sell too hard. Crystallize your words into sound bites and do not use a paragraph when a sentence will do. Treat words as precious and tell your story succinctly," said the brand marketing expert.
How a company is perceived by consumers, customers, employees, suppliers and distributors becomes its reality. "Perception is reality and how your brand is perceived is how you will be defined," said Dobson.
A well-focused public relations is a less expensive way than advertising to build credibility and awareness through news coverage, said Dobson, a former news editor and reporter at Dow Jones, publisher of the Wall Street Journal, and Reuters, the global newswire.
"If a company's story is interesting and compelling it should appeal to editors and focused PR can help a small company grow dramatically," said Dobson. “We have helped small companies tell their stories on major outlets from the Today Show to Huckabee and Fox News to the New York Times, Chicago Tribunes, Los Angeles Times, Oprah Magazine and hundreds of major internet sites, radio shows and other media,” said Dobson.
DobsonPR has promoted many small companies that have hit a chord with the public and received outstanding reaction. "Among major successes was our PR work for the licensors and creators of the Teenage Mutant Ninja Turtles, which we promoted with aggressive PR for a decade. The Turtles achieved record breaking success and have since been purchased by entertainment powerhouse Nickelodeon."
Based in Ridgefield, Connecticut, and online at http://www.DobsonPR.com, Dobson Communications managed a variety of brand building PR campaigns in sectors from toys and food to licensing and high tech. For information contact Barbara Dobson at BD (at) DobsonPR.com.