Within field marketing and sales it is paramount that we understand the degree of optimism that consumers feel about the overall state of the economy and their own personal financial situation.
New Hampshire (PRWEB) July 09, 2013
The greater optimism towards the current economic situation in Britain is the key driver of improved sentiment, with most consumers getting used to the environment appearing more stable. According to an article on 4-traders.com, people are less pessimistic about the future of the British economy, in particular the housing market, utilities and more so their personal finances.
Outsourced field marketing firm PerDM predicted consumer confidence was set to rise in quarter two, as their boost in sales in quarter one suggested consumers in Britain were and still are willing to spend more money. An article on cityam.com supports PerDM’s predictions and further confirms the rise of consumer confidence in Britain. The report states consumer confidence currently stands the highest it has been in two years.
Ian Attwood, managing director of PerDM, says, “within field marketing and sales it is paramount that we understand the degree of optimism that consumers feel about the overall state of the economy and their own personal financial situation. Growing customer acquisition rates suggest the public are more willing to spend now than even six months ago.”
The spending on essential items continues to grow at a steady pace of around 2% - which is broadly in line with wider inflation. This confirms the spending for non-essential products has eased since last year. However annual growth of the two greatest contributors within essential spending - food and drink - has fallen to around 2.5%, down from 3% in April. Consumer research indicates households are spending an average of £268 a month on groceries, which has fallen by £7 as April’s monthly total was approximately £261.
The rise in consumer confidence leads to field marketers like PerDM to experience higher acquisition rates. PerDM are an outsourced field marketing firm who have a network of locations throughout the UK and Ireland. PerDM’s services aim to save customers money by promoting cost-effective products from suppliers within the telecommunication, security and entertainment industries.