Perform® Brand Partners with Race Guards, Providers of Certified In-Race First Aid
Akron, OH (PRWEB) July 18, 2013 -- Hygenic/Performance Health, maker of Perform Pain Reliever, announces their title sponsorship of Race Guards for the Rock ‘n’ Roll Chicago Half Marathon on Sunday, July 21, 2013.
“Like most market leaders, we are presented with numerous opportunities to be event sponsors; and on occasion, an opportunity comes our way that is the perfect fit with both the bottom line and corporate citizenship objectives. This is one of those opportunities,” stated Scott Matolka, Vice President, US Retail, Hygenic/Performance Health. “Perform Pain Reliever can help people finish what they start; it can help them reach their wellness goals. Race Guards, working in tandem with the race medical staff, provide in-race first aid throughout the race course. They are first responders, providing the much needed support for participants to cross the finish line; to help them finish what they start.
“We’ve been involved in the running community since we launched Perform and this passionate and committed community has come to embrace our brand and rely on it to deliver pain relief exactly where it hurts. Over the past three years, we’ve distributed over two million Perform product samples to runners, cyclists and other athletic event participants. It’s our way of giving back to those who are striving to live a healthy and active life. Our support of Race Guards provides us an exceptional way to support those same individuals and support a truly unique and dedicated volunteer organization.”
“Race Guards and Perform are natural partners out on the race course,” said Andy Voggenthaler, Founder, Race Guards, LLC. “Our teams of Race Guards are first responders to the medical needs of race participants; and with the continued growth in the running market—especially at the half marathon distance—we are seeing an increase in novice runners who really need and appreciate the support of Race Guards and Perform Pain Reliever while on the course.”
Since 2010, the Perform Brand has been a corporate sponsor and the Official External Analgesic of the Rock ‘n’ Roll Marathon Series. This sponsorship allows hands-on product access for the thousands of Rock ‘n’ Roll participants in the 24 events being held in the US in 2013. Perform Pain Relieving Gel samples are offered to all guests at the Health & Fitness Expo booth and are placed in the swag bags given to each and every participant.
About Race Guards
Race Guards was established in March 2012 in San Diego, California to provide in-race first aid for athletic events throughout the country with a focus on running and cycling races, triathlons and endurance events. Race Guards is comprised of endurance athletes and medical professionals trained in CPR, AED and First Aid who are committed to assisting race participants with any medical or physical support need in a race. Race Guards work in concert with the medical director and medical support team at the events to provide medical support from start to finish. http://www.raceguards.org
About Perform Pain Reliever – Pain Relief. No Pills.
Perform Pain Reliever is a cold therapy topical analgesic designed to deliver relief exactly where is hurts. Available in a Gel, Spray, Roll-On and on-the-go Singles, Perform Pain Reliever provides the benefit of cold therapy without the hassles, discomfort, and possible side effects of ice or pills. By relieving short-term pain associated with arthritis, sore muscles and joint discomfort, Perform Pain Relieving products help the body move more freely, encourage faster healing, and get individuals back to pain-free living. Perform Pain Relieving products do not contain NSAIDs, ibuprofen, aspirin or salicylate. http://www.PerformPainRelief.com
About Hygenic/Performance Health
Hygenic/Performance Health built its business by developing products that help people manage their pain, restore their strength and improve their overall health. Maker of market-leading Perform®, Thera-Band® and Biofreeze® products, Performance Health provides a broad portfolio of products for the therapy, rehabilitation, massage, wellness and consumer retail markets.
Jane Steger, Hygenic/Performance Health, http://www.biotonebiofreezehelpinghands.com, 330 634 2281, [email protected]
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