Santa Fe Harley-Davidson Dealership Changes Hands with Services of Performance Brokerage Services, a Harley-Davidson Dealership Broker

From Vermont to New Mexico, buyers David and Debby Pearson, owners of Green Mountain Harley-Davidson in Essex Junction, Vermont purchase Santa Fe Harley-Davidson with the help of motorcycle dealership broker, Performance Brokerage Services.

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Showroom of Santa Fe Harley-Davidson

Throughout the transaction, George was responsive, professional and most importantly, ethical...the deal was as smooth as could be.

Irvine, California (PRWEB) April 15, 2014

Performance Brokerage Services, a Harley-Davidson, Powersports and new car dealership broker, announces the successful sale and purchase of Santa Fe Harley-Davidson in Santa Fe, New Mexico from Mr. Danny Spurlock to Mr. David Pearson. This transactions was exclusively facilitated by Mr. George C. Chaconas of Performance Brokerage Services.

Located at 4360 Rodeo Road where the local Toys R Us once resided, the store is a boasting 30,000 square feet. The dealership was established as a Harley-Davidson dealership 14 years ago. Danny Spurlock owned and operated Santa Fe Harley-Davidson for the last 4 years, since he purchased the dealership from RideNow Powersports. Santa Fe Harley-Davidson has a HOG chapter (“Harley Owners Group”) of over 100 members and a Rider’s Edge program offering courses to beginner and novice riders. Danny Spurlock states that he “saw the value of having an expert in the industry sell [his] Harley-Davidson dealership.” He goes on to express his trust in the ability of George Chaconas, head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services, to sell his dealership. “Throughout the transaction, George was responsive, professional and most importantly, ethical.” After the sale of his Harley-Davidson dealership, Danny Spurlock commented “the deal was as smooth as could be.” Danny will enjoy his semi-retirement at his home in Florida with hopes of buying a car dealership.

The buyer, David Pearson along with his wife Mrs. Debby Pearson, purchased their first Harley-Davidson dealership in 2008 when they acquired Green Mountain Harley-Davidson of Essex Junction, Vermont. Priding themselves on being “local, hands-on owners and riders with a core value of community,” they believe in supporting the community that supports them and their store. As a result, Green Mountain Harley-Davidson has a HOG chapter of over 200 members, hosts fundraisers for local charities and organizations, employs 28 staff members of which almost half of them are women, and has been recognized by as one of the top-100 motorcycle dealerships in the nation for the last three years.

David Pearson grew up in Canada, before moving to the US at 18-years-old. His wife, Debby was born in Flint, Michigan though grew up in California. As a second generation rider, she received her first bike from her parents when only 9-years-old. David and Debby met in Colorado while Debby was in the mortgage business and David was in the retail banking industry. After marriage, David became a financial and managerial consultant in the motorcycle industry. When the opportunity presented itself to become a Harley-Davidson dealership owner, they “traded the Rocky Mountains for the Green Mountains,” as Debby states.

David Pearson is exceptionally pleased with his recent acquisition stating, “When George came to Vermont to meet with me and my team, we expressed that we would be interested in a lifestyle store in the Southwest. George found us exactly what we had been looking for when he brought us Santa Fe Harley-Davidson.” David continues by promoting the high quality services he received from George Chaconas and Performance Brokerage Services when suggesting that “if you are looking to buy or sell a Harley-Davidson dealership, I highly recommend Performance Brokerage Services.”

George C. Chaconas, the head of the National Harley-Davidson and Powersports Division at Performance Brokerage Services and the representative for this transaction stated, “It gives me great pleasure to have advised the seller, Danny Spurlock, on the sale of Santa Fe Harley-Davidson and to have helped him retire to Florida. It also gives me tremendous satisfaction to have assisted the buyer, David and Debby Pearson of Green Mountain Harley-Davidson in Vermont, with growing their business into a lifestyle market like Santa Fe, New Mexico that they can enjoy together.”

About Performance Brokerage Services

Performance Brokerage Services, a dealership brokerage firm, specializes in professional intermediary services to buyers and sellers of automotive, Harley-Davidson and Powersports dealerships.

The company offers a different approach to the brokerage industry by providing free dealership assessments, no upfront fees, no reimbursement of any costs and is paid a success fee only. Performance Brokerage Services gets paid only after the client gets paid.

With over 22 years of experience, the company utilizes an extensive network of industry related accountants, attorneys, hundreds of registered buyers and enjoys longstanding relationships with most of the auto and motorcycle manufacturers. The mediators at Performance Brokerage Services have been involved in well over 400 transactions. Pledging loyal and unwavering representation, confidentiality is vigilantly protected during the selling process and after the transaction closes.

With corporate offices in Irvine, California and three satellite offices in Utah, Florida and New Jersey, Performance Brokerage Services provides national exposure with local representation. For more information about the services offered by Performance Brokerage Services, visit You may also contact George C. Chaconas directly by sending an e-mail to george(at)performancebrokerageservices(dot)com. Performance Brokerage Services is headquartered at 7545 Irvine Center Drive, Suite 200, Irvine, CA 92618.