Retail Heavyweights join Personali Advisory Board

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Additions advance core focus of smarter pricing through personalized engagement.

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“Personali’s approach influences behavior on a level that other technologies cannot.”

eCommerce innovator Personali ( announced today the addition of two reputable leaders to its Advisory Board. Mr. Eric Korman is the former president of Ralph Lauren Digital, Global eCommerce and founder of Phlur. Mr. Olivier Sibony, an expert in strategic decision making, is a former Partner and Director of McKinsey & Company, currently teaching at HEC Paris and London Business School.

The Personali platform is a technology challenging the status quo around why shoppers buy. The platform creates a unique buying experience around the principle that emotions play the chief role in shopper’s decision-making.

“Personali’s approach influences behavior on a level that other technologies cannot,” says Mr. Sibony.

"The central question for retail is how to differentiate. I think Personali is a big part of the answer to that question because it's a way to provide shoppers more engaging, pleasant and consumer-centric experiences,” according to Sibony.

“Personali has a chance of realizing the vision of making online interaction as engaging as a physical one,” says Sibony. “It’s powerful.”

Mr. Korman brings deep retail experience and digital insight to the Personali board, both of which are vital as the company continues to rapidly expand in the US retail market and digital space.

“Personali provides retailers with the capability and knowhow of using behavioral data to drive incremental product margin.” says Korman. “Anyone can put a product on sale, Personali has figured out a way that brings intelligence and precision to the process, recapturing lost gross margin by optimizing the entire experience, per SKU.”

About Personali
Personali is transforming the established paradigms of retail by challenging conventional wisdom around why shoppers buy. The company generates higher gross margin dollars and incremental sales for retailers by introducing unprecedented emotional engagement into the buying experience. Personali is backed by industry leading tech investors Norwest Venture Partners, Cedar Fund and Gemini Partners.

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Zachary Booth
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