San Mateo, CA (PRWEB) September 30, 2013
Piqora (formerly Pinfluencer), the only complete marketing and analytics suite for Pinterest, Instagram & Tumblr, has just launched a rich content library designed to empower social marketers looking to get started or enhance their presence on the top three visual, interest-based networks.
Piqora has been working closely with hundreds of brands such as Sephora, Zappos, and Steve Madden and is now distributing its vast, experiential and data-driven knowledge. The Resources Center contains a collection of case studies, thought leadership articles and how-to guides, and in future will contain a series of educational videos.
“While a lot of attention goes to Facebook and Twitter, social marketers are increasingly looking at networks like Pinterest, Instagram and Tumblr to build communities, increase brand awareness and distribute content that can kick-start the consumer buying process and even accelerate movement through the purchase funnel,” said Piqora CEO Sharad Verma. “Strategies for Facebook and Twitter do not always translate to the interest-based networks that comprise the Visual Web, so B2C marketers need to rethink things.”
He added, “We are sharing the knowledge we’ve gained from working with hundreds of leading brands that have been successful on the Big Three visual networks. Our analysis of the massive repository of analytics data we’ve collected has given us great insight into what works – and what doesn’t.”
The Resource Center today focuses on Pinterest, Instagram and Tumblr but will soon also include information on rapidly emerging Visual Networks such as Houzz (Home Decor), Polyvore (Fashion) and WeHeartIt.
Visual Networks are big and growing. With its more than 10 billion images pinned, Pinterest is the third largest e-commerce-centric social network. Pinterest drives substantial web traffic and visitors have strong purchase intent as evidenced by a Revenue/Visitor of $1.47 and average order value of $169. Instagram on the other hand is a mobile-centric photo and hashtag-based social network that has 130+ million active users, 16+ billion photos uploaded and 1+ billion likes as of June 2013. Tumblr, an image based micro blogging network, is the largest interest-based network with 225+ million global uniques, 118+ million blogs, 59+ billion posts and 80+ million posts daily (as of June 2013).
Piqora is the leader in marketing and analytics for visual, interest-based networks. It is the only company to support all of the Big Three visual networks: Pinterest, Tumblr and Instagram. The first to launch a complete marketing suite and incorporate engagement, hashtag, conversion and revenue metrics, Piqora already has hundreds of well-known retailers, brands and publishers using its promotions and analytics engine to identify and connect with influential brand advocates, gain actionable insights into trending images and measure key engagement metrics that quantify brand engagement. Top brands working with Piqora include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. For more information on Piqora, visit http://www.piqora.com.