SMB Essentials’ Eco-Friendly Beauty Brands Lotus Moon, Plain Jane Beauty® and SON® Partner with Toyota Green Initiative (TGI) for 2014 CIAA Basketball Tournament

SMB Essentials brands will feature Plain Jane Beauty® eco-friendly makeovers for women and showcase SON, their natural & organic grooming care line for men, through hands-on demonstrations at the CIAA Toyota Fan Experience.

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The Toyota Green Initiative is a great opportunity to explain the benefits of choosing a healthier and more sustainable lifestyle. SMB Essentials is honored to be able to participate and teach the community about sustainability.

Alameda, CA (PRWEB) February 20, 2014

Lake Louise, CEO of SMB Essentials, has announced her return this year as a coalition member with Toyota Green Initiative (TGI). As part of this program, Louise will continue to share her passion for wellness and the environment during the CIAA tournament in Charlotte, North Carolina from February 27-March 1, 2014.

“The Toyota Green Initiative is a great opportunity to explain the benefits of choosing a healthier and more sustainable lifestyle. SMB Essentials is honored to be able to participate and teach the community about eco-beauty wellness in collaboration with Toyota Green Initiative,” said Louise.

During the tournament weekend, leading all-natural beauty brands Lotus Moon and Plain Jane Beauty will host makeovers featuring their organic cosmetics and skin care products within the TGI space. SMB Essentials will also introduce newly launched SON, a grooming essentials line for men.

TGI is an environmental stewardship program that travels to select HBCU campuses to offer students, fans and alumni an opportunity to learn about sustainability through on-site activities, demonstrations and workshops. Lake Louise has been a strong supporter of the program, serving as a coalition member along with fellow eco-activists such as Jamal Ali, Earthseed Consulting and Lance Gross. This year’s partnership guarantees to have twice the beauty advice and a wealth of information for all attendees.

About SMB Essentials:

Skin Mind Body (SMB) Essentials is a natural and organic skincare, grooming and cosmetics company producing popular brands like Lotus Moon, Plain Jane Beauty, DetoxRx and SON to address the beauty, grooming and wellness needs of men and women. Founded in 2002; the company is run by Chief Eco-Beauty Officer (CEO) and founder Lake Louise. Combining her passion for sustainability and body wellness, these products are effective yet affordable, all while having minimal impact on the environment. To see what SMB Essentials can do for you and your skin, visit http://www.smbessentials.com.


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Toyota Green Initiative