(PRWEB) July 25, 2013
The Henne Group was founded in 1986 with the goal of the company becoming a respected research firm known for creative solutions to complex marketing problems, delivering the highest-level quality in their products, and with a deep commitment to making their clients successful. THG got its start in the earliest days of the HIV epidemic. Their senior professionals were involved in pioneer studies in HIV prevention research and conducted some of the first qualitative and quantitative studies in the gay community. The results of this groundbreaking initiative helped the city of San Francisco shape its responses to the epidemic. From the mid-eighties through the 1990’s, THG conducted a number of studies addressing AIDS prevention and treatment. Some of these studies involved tens of thousands of interviews, and were among the first probability studies on human sexuality in the United States. THG built on this foundation to develop their broad expertise in health-oriented communications and evaluation research. They work with universities, government agencies, not-for-profit organizations, and pharmaceutical companies on issues in public health, healthcare, and human sexuality. They are known for their ability to recruit and work with hard-to-reach populations and for their skill in addressing sensitive, highly personal issues. They have an equal depth of experience addressing business and public policy issues. For over 25 years, they have worked with national and international businesses, government agencies, and not-for-profit organizations providing full-service market research services. They have conducted research studies in a wide range of industries, including financial services, government policy, transportation, and the environment.
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