Each association has a mission that emphasizes the importance of focusing on its members’ needs. In this eBook, Protech has laid out some basic strategies to help every association deliver a seamless, multi-channel member experience.
Columbia, MD (PRWEB) January 29, 2014
Protech Associates, Inc. (Protech), the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM, today announced the availability of its latest eBook, step two in the series, “4 Steps to Creating Exceptional Member Experiences.” This eBook, titled “Identifying and Creating Seamless, Multi-Channel Experiences for Your Members,” highlights the importance of making sure members feel exceptional. Download the eBook here.
Brian Bruffey, CEO, Protech, said, “Each association has a mission, whether written or understood, that emphasizes the importance of focusing on its members’ needs. However, over time, many association staff may start to rely on traditional or disconnected sales and marketing techniques that had worked in the past instead of looking to newer, more innovative approaches. Unfortunately, with the advancements in technology and the evolution of the member experience, these outdated methods could actually result in higher attrition rates and increased customer complaints. In our most recent eBook, the Protech team has laid out some basic strategies and successes to help keep every association focused on delivering a seamless, multi-channel member experience.”
The eBook includes best practices for:
-Planning & Goals: To ensure the success of any member outreach experience, careful planning and clear, measurable goals must be put in place.
-Campaigns & Channels: Because members are as unique as the options for creating campaigns and determining distribution channels, targeted campaign strategies are vital.
-Technology & Training: Well-trained staff can utilize technology to enhance interactions, track each outreach, and ultimately reach desired goals.
-Measurement & Analysis: Though campaigns can be automated, without regular monitoring and analysis, they may not continue to meet members’ needs or contribute to overall goals.
-Test Time: Associations can take an online quiz to determine how they stack up as remarkable organizations delivering seamless, multi-channel member experiences.
With nearly 30 years of deep industry expertise and countless successful technology deployments for leading associations, the Protech team not only knows about the importance of effective member relationships, but they also understand the value that a well-planned, long-term technology solution can offer when creating seamless, multi-channel experiences for members. Learn more about long-term technology planning.
About Protech Associates, Inc.
Protech Associates, Inc. is the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM. Founded in 1984, Protech combines deep industry expertise and the technical knowledge of numerous on-staff Microsoft Certified Professionals to deliver a robust, easy-to-use, membership management software that is Certified for Microsoft Dynamics, with enterprise-level security, a built-in disaster recovery plan, and a 99.9 percent uptime guarantee. Headquartered in Colombia, Md., the company has been named to the Microsoft President’s Club multiple times, received the Microsoft Distinction in Marketing Award twice, is a Microsoft partner with a Gold Competency in CRM, and partners with technology leaders including CenturyLink, Cetrom, Melissa Data, PayPal, ExactTarget, Higher Logic and Engage. For more information, visit http://www.protechassociates.com.
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