(PRWEB UK) 13 February 2014
The Prudential Investment Plan (PIP), Prudential International Investment Bond (PIIB), and Prudential International Investment Portfolio (PIIP) have each been given 'Five Star' ratings in the annual Defaqto assessment of investment products.
Paul Fidell, investment business development manager at Prudential, said: "In the current low interest rate environment advisers are looking for greater reassurance that the investment product they choose will have the flexibility to cope with fluctuating market conditions, and the ability to satisfy clients' different appetites for risk.
"For advisers completing their client reviews 12 months into the RDR regime, independent reassurance such as these 'Five Star' ratings is an important part of their audit verification process.
"Achieving the maximum Defaqto rating for our investment products for a fourth consecutive year reflects our continuing work to ensure that we have some of the most competitive and flexible products on the market including ISAs and investment bonds. We welcome this endorsement of our products by such a recognised and respected research company."
Each year, Defaqto independently assesses financial services products across more than 50 categories, rating each from one to five stars depending on the quality and comprehensiveness of the features and benefits it offers.
Richard Hulbert, insight analyst for wealth at Defaqto, added: "Our Star Ratings provide an independent assessment of the feature quality and comprehensiveness of a proposition. A Five Star Rating indicates that a proposition represents one of the best quality offerings on the market."
Prudential plc is an international financial services group with significant operations in Asia, the US and the UK. They serve more than 24 million insurance customers and have £405 billion of assets under management.