Quester® Boosts Capabilities for Brands by Adding a Social Media Layer to Its Language Analytics

Quester is pleased to bring shopper and consumer insights, market research suppliers and corporate executives greater confidence in their consumer insights through social media listening.

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Quester adds a social media layer to its language analytics capabilities

We are excited about this new opportunity. Bringing our expertise of language analysis to social media listening is addressing a need for greater confidence and context in what people are saying about brands online.

Windsor Heights, Iowa (PRWEB) October 10, 2013

Quester is pleased to bring shopper and consumer insights, market research suppliers and corporate executives greater confidence in their consumer insights through social media listening.

“We are excited about this new opportunity. Bringing our expertise of language analysis to social media listening is addressing a need for greater confidence and context in what people are saying about brands online. Our linguists are not only analyzing thousands of consumer verbatims, but also pairing them with the fundamentals of social media listening such as sentiment analysis, media influence and geographical location,” says Garrett McGuire, Vice President of Product Marketing.

Quester is scheduled to co-present a case study at the Text Analytics West conference, in San Francisco, California, On December 4, 2013 on how large volumes of consumer verbatims are analyzed to map consumer mindsets and quantify consumer insights, within days.

“We are looking forward to the opportunity to present at the upcoming Text Analytics West conference – we are excited to share our unique approach and highlight the way our analysts use our tools to understand language and meaning,” adds Andrea Joss, Director of Research at Quester.

In addition to addressing the need for clients to capture timely insights on the latest consumer mindset via social media listening, Quester now provides clients the opportunity to view market research study updates on the Quester real-time dashboard for faster access to information. The dashboard provides data in the form of graphs, pies, tables as well as impactful consumer transcripts.

About Quester®
Quester® is a technology-driven full-service market research firm, recognized as a 2012 EXPLOR Award finalist. We have developed proprietary technology that allows us to conduct qualitative research on a quantitative scale, or Quali-Quant research, with multi-lingual and multi-cultural capabilities.

For additional information, contact Annabelle Marsh, Director of Corporate Marketing, by phone at 1/773.501.5729 or email at Marketing(at)Quester(dot)com.


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